<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>11746</id>
  <title>Beer-Flavored Sausage: Genius or Travesty?</title>
  <published_at>Thu Jul 02 15:22:00 -0700 2009</published_at>
  <link>http://www.chow.com/stories/11746</link>
  <pubDate>Thu, 02 Jul 2009 22:22:00 GMT</pubDate>
  <short_description>Hillshire Farm Miller High Life Beer Brats and Johnsonville Beer &#8217;N Bratwurst Links</short_description>
  <long_description>This week's mission: bratwurst with beer flavor already inside.</long_description>
  <img>http://www.chow.com</img>
  <author>James Norton</author>
  <category>
    <id>88</id>
    <name>Supertaster</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><a target="blank" href="http://www.gomeat.com/sitecontent/bunsize-sausage/archive/2009/04/08/miller_5F00_high_5F00_life_5F00_beer_5F00_brats.aspx"><strong>Hillshire Farm Miller High Life Beer Brats</strong></a>
<img src="/assets/2009/07/supertaster_hillshire_inline1.jpg" border="0" />
By: Sara Lee Corporation
I Paid: $3.99 for a 16-ounce package of six brats (prices may vary by region) 
Taste: 1 
Marketing: 1</p>


	<p>The traditional way to cook bratwurst, a German sausage that&#8217;s a way of life if you live in Wisconsin, is by <a href="http://www.chow.com/recipes/14145">boiling it in beer and onions</a>. You can eat it at that point, or throw it on the grill to finish. Hillshire Farm has attempted to make things easier by offering a brat that comes precooked and preflavored with beer&#8212;in this case Miller.</p>


	<p>There are several problems. First off, the brats are too small; they look more like hot dogs. And they taste like a hot dog/breakfast sausage hybrid, marketed to a nation that&#8217;s never tried a real brat. I cooked them on the grill. They lacked the snap of a brat casing, the slightly irregular interior texture, and the aromatic, spicy kick (mace, nutmeg, white pepper) you can expect from a real bratwurst, instead having just a mild, homogenous pork flavor. There was no beer flavor whatsoever.</p>


	<p>Marketed as hot dogs, these things would be an excusable oddity. As bratwursts they are little logs of shame.</p>


	<p>===</p>


	<p><a target="blank" href="http://www.johnsonville.com/home/products/brats/beer-n-bratwurst.html"><strong>Johnsonville Beer ’N Bratwurst Links</strong></a>
<img src="/assets/2009/07/supertaster_johnsonville_inline2.jpg" border="0" />
By: Johnsonville Sausage LLC 
I Paid: $5.29 for a 19.76-ounce package of five brats (prices may vary by region) 
Taste: 4 
Marketing: 3</p>


	<p>Johnsonville, a Wisconsin-based company, has a beer-and-bratwurst sausage, too. Unlike Hillshire&#8217;s offering, the Johnsonville product isn&#8217;t precooked. You can boil, broil, or grill it, which requires a bit more finesse and time than the heat-and-eat Hillshire sausage.</p>


	<p>Also unlike its Hillshire competition, a Johnsonville Beer ’N Bratwurst Link tastes like a bratwurst. It&#8217;s got a real snap to it&#8212;more so, actually, than an original Johnsonville brat, home-boiled in beer, which I tasted it against. The interior is not a uniform fine-ground hot dog texture, but more that of a rustic sausage.</p>


	<p>Although the Beer ’N Bratwurst Links simply list &#8220;Wisconsin beer&#8221; in their ingredients&#8212;not necessarily encouraging&#8212;the beer kick is present and pleasant, if understated.</p>


	<p>Ironically, the product&#8217;s authenticity may hurt it in the marketplace: The kind of person who appreciates a real beer-boiled brat might be inclined to just beer-boil his own, and the kind of person who wants speed and ease might not like a product that requires grill time. If you&#8217;re the former, consider this: At least Johnsonville Beer ’N Bratwurst Links don&#8217;t require you to sacrifice a couple of brews in order to make supper.</p>]]>
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