<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>11583</id>
  <title>Cola, Now with Added Bull</title>
  <published_at>Fri Mar 20 15:55:00 -0700 2009</published_at>
  <link>http://www.chow.com/stories/11583</link>
  <pubDate>Fri, 20 Mar 2009 22:55:00 GMT</pubDate>
  <short_description>Red Bull Cola and Dave's Dragon Dust</short_description>
  <long_description>This week's mission: an herbal Pepsi-type drink and a hot, peppery spice mix from Oregon.</long_description>
  <img>http://www.chow.com</img>
  <author>James Norton</author>
  <category>
    <id>88</id>
    <name>Supertaster</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><a target="blank" href="http://www.redbullusa.com"><strong>Red Bull Cola</strong></a>
<img src="/assets/2009/03/inline1_redbull.jpg" border="0" />
By: Red Bull N.A.
I Paid: $5.99 for four 12-ounce cans (prices may vary by region)
Taste: 3
Marketing: 3</p>


	<p>There&#8217;s no compelling evidence that the mass of international consumers has been agitating for a Red Bull–branded cola product, but&#8212;demand notwithstanding&#8212;the company has blessed us with its take on an old-fashioned Coca-Cola. Containing caffeine from coffee beans but no mysterious <a target="blank" href="http://www.3dchem.com/molecules.asp?ID=22">taurine</a>, Red Bull Cola appears to be the nightclub-branded soft drink you can take to work.</p>


	<p>The result of the company&#8217;s efforts to build a better cola is something entirely unexpected: Red Bull Cola combines the teeth-melting, full-sugar sweetness of Pepsi with a deeply herbal and citric back end. The flavor registers as lemon-lime meets Indian tea meets orange Mop &#38; Glo, but is ultimately pleasant. A glance at the ingredients list reveals at least part of the story: Along with sugar, water, and kola nut extract, there&#8217;s galangal, mustard seed, clove, cardamom, and pine, among others.</p>


	<p>Who knew Red Bull had a sensitive, creative side?</p>


	<p>===</p>


	<p><a target="blank" href="http://www.dragonsdust.com"><strong>Dave&#8217;s Dragon Dust</strong></a>
<img src="/assets/2009/03/inline2_gragondust.jpg" border="0" />
By: Dave&#8217;s Dragon Dust
I Paid: $14.95 for a 1.75-ounce shaker (prices may vary by region)
Taste: 4
Marketing: 3</p>


	<p>Any idiot can make a hot sauce&#8212;and <a target="blank" href="https://hotpeppersauceshopping.com/cube/index.php?act=viewProd&#38;productId=39">many have</a>&#8212;but it takes an artist to create a heat-conveying sauce or rub that has depth and balance. Oregon-based Dave&#8217;s Dragon Dust pulls it off; while the beautifully multicolored, powdery spice mix is incredibly hot, it&#8217;s got a smoky richness that fills out underseasoned red sauces, ground beef, <a href="/recipes/10896">deviled eggs</a>, and other relatively blank canvases.</p>


	<p>Sold at specialty stores and via its website, the dust is a blend of dried chiles, including hickory-smoked jalapeños, Scotch bonnets, Red Savina, and the Bhut Jolokia, a pepper recently distinguished as the Guinness World Records champ for pure heat. All are grown in Oregon without chemical fertilizers or pesticides.</p>


	<p>The site and bottle both play up the hot aspect of the stuff, but the marketing&#8212;though no doubt effective&#8212;misses the real point: The sweet/hot/smoked flavor of Dave&#8217;s Dragon Dust is far more than a mere shot of capsaicin; it&#8217;s closer to a garam masala or bottle of herbes de Provence, in that it provides a number of mutually supportive and richly textured tastes.</p>


	<p>The price appears daunting, but each bottle is good for about 300 applications of dust, meaning that you can easily kick up nachos, chili, or salsa for about five cents a pop.</p>]]>
      </content>
    </page>
  </pages>
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</item>
