<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>11537</id>
  <title>What the Hell Is Ice Cream Soft Candy?</title>
  <published_at>Fri Feb 20 15:55:00 -0800 2009</published_at>
  <link>http://www.chow.com/stories/11537</link>
  <pubDate>Fri, 20 Feb 2009 23:55:00 GMT</pubDate>
  <short_description>Malto Bella Gourmet Malt Balls and Baskin-Robbins Soft Candy</short_description>
  <long_description>This week's mission: Down-market candy gets a makeover, and a really bad idea for brand extension.</long_description>
  <img>http://www.chow.com</img>
  <author>James Norton</author>
  <category>
    <id>88</id>
    <name>Supertaster</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><a target="blank" href="http://www.greatergourmet.com/gourmet_Chocolate_Boxes_Malto_Bella.htm"><strong>Malto Bella Gourmet Malt Balls</strong></a>
<img src="/assets/2009/02/inline1_maltobella.jpg" border="0" />
By: Northern Flair
I Paid: $2.99 for a 5-ounce bag (prices may vary by region)
Taste: 5
Marketing: 3</p>


	<p>The Malto Bella line of high-end malted milk balls gives the crunchy, low-grade snack of yesteryear a sleek, modern edge. The Chocolate Truffle variety starts with a standard malted milk ball core and covers it with reasonably good dark chocolate and creamy truffle chocolate layers. It has a nice, full mouthfeel and conjures up memories of a hot fudge malt.</p>


	<p>The Cappuccino Toffee variety is even better. The coffee-toffee taste is mild and natural, not a blast of gas-station-style flavor chemicals. There&#8217;s almond at play here too, present at the back end of the candy as a quiet but reassuring afterthought.</p>


	<p>You can find Malto Bella gourmet malt balls online, and they seem to crop up in a lot of gift baskets and at various little stores. If you have older relatives in your family who savor malted milk balls, slip them some of these; it may take a couple of minutes before they catch on to the fact that their old, reliable go-to candy has been upgraded, but the realization will be a pleasant one.</p>


	<p>===</p>


	<p><a target="blank" href="http://www.baskinrobbins.com/GrabnGo/snacks.aspx"><strong>Baskin-Robbins Soft Candy</strong></a>
<img src="/assets/2009/02/inline2_baskinrobbins.jpg" border="0" />
By: Baskin-Robbins 
I Paid: 79 cents for a 3.1-ounce box (prices may vary by region)
Taste: 1
Marketing: 1</p>


	<p>Here&#8217;s a dubious idea for a product: soft candy based on ice cream. The best aspects of ice cream&#8212;most essentially, that it&#8217;s a frozen dairy-based product that melts slowly into a delicious sweet soup&#8212;are precisely what you&#8217;re chucking overboard when you decide to reinvent your down-market ice cream brand as a line of candy.</p>


	<p>That the actual product is as horrific as the concept is a tribute to how little Baskin-Robbins must care about its own reputation. When you open a box of the Mint Chocolate Chip variety, your nostrils are immediately assaulted by a wave of noxious vapors. It&#8217;s flavor by chemistry lab, the edible equivalent of those scratch-and-sniff stickers everybody was crazy about back in second grade. The candy itself is relatively harmless (like a slightly grainier version of saltwater taffy), but the unrelenting torrent of artificial mint is morally offensive.</p>


	<p>Even worse is the Very Berry Strawberry variety, which starts pounding you with the scent of strawberry Quik before you even get through the foil wrapper. For what it&#8217;s worth, cats seem to love the stuff. My orange tabby became extremely excited when the package was opened and began trying to chew through the wrapper. The reward inside was a piece of taffy that tasted like grainy strawberry bubblegum mixed with low-grade milk solids. If you&#8217;ve ever wanted to experience the candy-counter embodiment of despair and failure, Baskin-Robbins has you covered.</p>]]>
      </content>
    </page>
  </pages>
  <tags>
    <tag>
      <id>2366</id>
      <name>james norton</name>
    </tag>
    <tag>
      <id>1</id>
      <name>chow</name>
    </tag>
    <tag>
      <id>26545</id>
      <name>malto bella</name>
    </tag>
    <tag>
      <id>26546</id>
      <name>gourmet malt balls</name>
    </tag>
    <tag>
      <id>26547</id>
      <name>the gourmet malt ball</name>
    </tag>
    <tag>
      <id>26548</id>
      <name>northern flair</name>
    </tag>
    <tag>
      <id>26549</id>
      <name>malted milk balls</name>
    </tag>
    <tag>
      <id>26550</id>
      <name>chocolate truffle</name>
    </tag>
    <tag>
      <id>26551</id>
      <name>cappuccino toffee</name>
    </tag>
    <tag>
      <id>608</id>
      <name>almond</name>
    </tag>
    <tag>
      <id>282</id>
      <name>candy</name>
    </tag>
    <tag>
      <id>154</id>
      <name>sweet</name>
    </tag>
    <tag>
      <id>3461</id>
      <name>sugar</name>
    </tag>
    <tag>
      <id>1326</id>
      <name>treat</name>
    </tag>
    <tag>
      <id>318</id>
      <name>snack</name>
    </tag>
    <tag>
      <id>26554</id>
      <name>hot fudge malt</name>
    </tag>
    <tag>
      <id>47</id>
      <name>ice cream</name>
    </tag>
    <tag>
      <id>26555</id>
      <name>mint chocolate chip</name>
    </tag>
    <tag>
      <id>26556</id>
      <name>saltwater taffy</name>
    </tag>
    <tag>
      <id>26557</id>
      <name>very berry strawberry</name>
    </tag>
    <tag>
      <id>26558</id>
      <name>strawberry quik</name>
    </tag>
    <tag>
      <id>26559</id>
      <name>quik</name>
    </tag>
    <tag>
      <id>12412</id>
      <name>bubble gum</name>
    </tag>
    <tag>
      <id>12408</id>
      <name>bubblegum</name>
    </tag>
    <tag>
      <id>26590</id>
      <name>soft candy</name>
    </tag>
    <tag>
      <id>20952</id>
      <name>baskin robbins</name>
    </tag>
    <tag>
      <id>19819</id>
      <name>product tasting</name>
    </tag>
    <tag>
      <id>9308</id>
      <name>packaged goods</name>
    </tag>
  </tags>
</item>
