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Get Healthy Real Easy

My Daily Veggies packets and Campbell’s V8 Soup

What's new? What's great? What's weird? Our columnist samples offerings from supermarket aisles and fast-food menus.

By James Norton

My Daily Veggies

By: LaneLabs

I Paid: $19.95 for 24 28-ounce packets (prices may vary by region)

Taste: 2stars


Marketing: 3stars

Is it possible to concentrate two USDA servings of vegetables into one small, easily reconstituted packet of powder? The answer: yes. It’s called My Daily Veggies. Would you want to? That depends on how much you hate vegetables in their natural form.

My Daily Veggies packets are filled with a dark green powder made of dehydrated organic tomatoes, broccoli, spinach, kale, and carrots. They contain 25 percent of your recommended vitamin A intake, 8 percent of your vitamin C needs, 2 percent of your calcium, and 4 percent of your iron.

The package recommends two ways of consuming this eerie food-of-the-future. As a “snack,” you mix a packet into four to six ounces of warm or hot water. This creates a dark, slightly bubbly concoction that looks like a bog or a haunted house prop. The good news is that it has a mild, green tea–meets-broccoli flavor that is far less pungent or gritty than the stuff’s appearance would suggest. Still, this is not a snack you’re likely to be seeking out unless your vegetable-related conscience is powerful indeed.

The other option is better: stirring the stuff into soup. This has the downside of dramatically darkening even a tomato soup into an inky brown/green, but you don’t taste the powder as much other than a slight chalkiness.

Of course, the product assumes that eating one’s vegetables is a chore. With the thought of Thanksgiving’s savory Brussels sprouts and sweet, velvety roasted butternut squash still percolating in my memory, I would argue that forcing down chalky powder is a masochistic alternative.

Campbell’s V8 Soup

By: Campbell Soup Company

I Paid: $2.59 for a 16-ounce box of soup (prices may vary by region)

Taste: 4stars


Marketing: 4stars

A Campbell’s-V8 soup collaboration takes mass-marketed heat-and-eat food to a new level of virtue. Now, Campbell’s assures you, you can get a full daily serving of vegetables in your soup.

The flavors are a little muted but generally pleasant. Southwestern Corn is reminiscent of a mild Indian curry as opposed to a soup per se; there’s kind of a blank-canvas thing going on that begs for a protein or rice or beans or something more substantial than corn. A bit of roasted pepper flavor helps make for a balanced taste, however.

Golden Butternut Squash is also lacking, this time in the flavor department; American palates spoiled by brown sugar–aided autumnal side dishes can’t help but want a little more sweetness or cream with their squash dishes. The Sweet Red Pepper variety is a little more joyful, offering a nice interplay between tangy tomato and mellow pepper flavors, with a touch of smoke.

While not the most ravishing soup you’ll ever eat, Campbell’s V8 has done an admirable job of making “stern ’n’ healthy” look sexy. Or at least, you know, cute.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. His Supertaster column, in which he samples offerings from supermarket aisles and fast-food menus, appears on CHOW.com most Mondays and Thursdays. His wife, Becca Dilley, takes the photographs for Supertaster. She specializes in weddings and food photography, and is the coauthor of and photographer for the book on Wisconsin's master cheesemakers.

Published December 05, 2008

Comments

from the My Daily Veggies web site:

"the USDA recommends that you eat 5-9 servings of fruits and vegetables every day. Few Americans - especially kids - even come close to this healthy vegetable intake. That's where My Daily Veggies Comes in."

um, no. that's where REAL food comes in. the ubiquity of packaged and "convenience" foods is largely to blame for Americans' insufficient intake of nutritious, wholesome foods. it's *unconscionable* to teach our children that the solution to the problem is to consume yet another product that comes in a package and bears no resemblance to its natural, whole state.

as for the Campbell's V8 soup, their web site boasts that the soup contains "No artificial flavors. No preservatives. Just the delicious, vibrant taste of a full serving of vegetables with the nutritional goodness that goes along with it."

since when does the nutritional goodness of a serving of vegetables include 25-31% of your recommended daily sodium intake?

I've tried the V-8 butternut squash soup, and didn't like it at all. I'm not "spoiled by brown sugar–aided autumnal side dishes" - I frankly dislike most sweetened winter squash dishes except Afghani kaddo - but this soup was bland, underseasoned (and yet still high in sodium), and had an unpleasant "boiled" flavor. I won't try it again - I can make a far better butternut squash soup from scratch, free of both brown sugar and dairy products.

OK, let's not get crazy health nuts - brown sugar is fabulous. Don't go around insulting brown sugar.

For twenty bucks you can get a lot of whole REAL vegetables instead of powdered crap. Or take vitamins if you insist on not eating them.

I tried the V-8 red pepper and squash soups and thought they were OK--more flavor than the equivalent Whole Foods vacuum packs, nice thick consistency.

What do you think?

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