<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>11239</id>
  <title>Marshmallow Blob Training Centers</title>
  <published_at>Fri Aug 01 13:23:00 -0700 2008</published_at>
  <link>http://www.chow.com/stories/11239</link>
  <pubDate>Fri, 01 Aug 2008 20:23:00 GMT</pubDate>
  <short_description>Kung Fu Panda Crunchers, and chocolate Honey Bunches of Oats</short_description>
  <long_description>This week's mission: sweet cereals and sweet, sweet profits.</long_description>
  <img>http://www.chow.com</img>
  <author>James Norton</author>
  <category>
    <id>88</id>
    <name>Supertaster</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><a href="http://www2.kelloggs.com/Product/ProductDetail.aspx?product=12452"><strong>Kellogg&#8217;s DreamWorks Kung Fu Panda Crunchers</strong></a>
<img src="/assets/2008/07/pandacrunch_inline.jpg" border="0" />
By: Kellogg&#8217;s
I Paid: $2.50 for a 9.9-ounce box (prices may vary by region)
Taste: 2
Marketing: 3</p>


	<p>&#8220;Pandas never skip breakfast and neither should you!&#8221; Wise words on the box of the cross-promotional Kung Fu Panda Crunchers cereal. The <a href="http://www.imdb.com/title/tt0441773/">DreamWorks movie of the same name</a> received surprisingly rave reviews; unfortunately, it seems unlikely that a similar fate awaits this multigrain cereal laced with an assortment of thematically appropriate marshmallows.</p>


	<p>You have to give the cereal a certain amount of credit just for showing up: The box is, in fact, festooned with movie-focused stuff such as a &#8220;Train Like the Kung Fu Panda Masters (Be Sure to Have an Adult Watch While You Are Training)&#8221; guide. And it&#8217;s hard to fault the marshmallow choices: a white blob with two little black blobs (panda), an orange Pac-Man (fortune cookie), a green blob (training center), and a white-and-black circular blob (yin/yang).</p>


	<p>From a taste perspective, the cereal&#8217;s concept—Kix meets Lucky Charms—is relatively reasonable. The problem is that for a martial arts–themed cereal, Kung Fu Panda Crunchers is surprisingly unbalanced. The multigrain puffs are the problem: They sport a heavily toasted, almondlike flavor that dominates the milk and drives even the marshmallows, which should be the star players, into the background.</p>


	<p>The marshmallows aren&#8217;t blameless either. They&#8217;re small and underpowered, unlike the Lucky Charms charms, which blast their way to the forefront of your palate.</p>


	<p>All that said, it probably won&#8217;t shock anyone to learn that not every single thing associated with a cartoon kung-fu-fighting panda can be a benchmark for high quality.</p>


	<p>===</p>


	<p><a href="http://www.kraftfoods.com/honeybunchesofoats/products.html"><strong>Honey Bunches of Oats with Real Chocolate Clusters</strong></a>
<img src="/assets/2008/07/honeybuncheschoc_inline.jpg" border="0" />
By: Post
I Paid: $3.69 for a 14.5-ounce box (prices may vary by region)
Taste: 3
Marketing: 2</p>


	<p>Question: What do you do after creating a novel, well-balanced, sweet-but-not-oversweet, deliciously crunchy cereal that appeals to all age groups and genders pretty much equally?</p>


	<p>Answer: Add &#8220;real chocolate clusters.&#8221;</p>


	<p>Seriously, Honey Bunches of Oats with Real Chocolate Clusters? Was this necessary? What is it about America, specifically, that causes our corporate entities not only to <i>not</i> rest upon the laurels of their successes, but also to immediately and actively spoil anything vaguely well-received with a slew of sequels and variants?</p>


	<p>Ah, yes: public ownership of corporations. It&#8217;s not about profit; it&#8217;s about growth.</p>


	<p>The newly adulterated version of the cereal isn&#8217;t as elegant as the classic Honey Bunches of Oats and tastes almost exactly like a breakfast-cereal version of the Drumstick ice cream treat: Crunchy cone meets low-grade chocolate shell, plus ice cream (or, in this case, milk).</p>


	<p>But as the milk works its magic, the edge comes off the cereal and the harsher aspects of the chocolate clusters evaporate. The milk turns brown, and suddenly you&#8217;re enjoying something pretty darn close to a flake-based version of Cocoa Krispies, another perfect cereal that should brook no changes.</p>


	<p>And while the chocolate-cluster incarnation of Honey Bunches of Oats should (and will) not displace the original version, Post should be saluted for playing with fire and not getting particularly burned.</p>]]>
      </content>
    </page>
  </pages>
  <tags>
    <tag>
      <id>2366</id>
      <name>james norton</name>
    </tag>
    <tag>
      <id>19819</id>
      <name>product tasting</name>
    </tag>
    <tag>
      <id>9308</id>
      <name>packaged goods</name>
    </tag>
    <tag>
      <id>1449</id>
      <name>cereal</name>
    </tag>
    <tag>
      <id>20957</id>
      <name>cereals</name>
    </tag>
    <tag>
      <id>14223</id>
      <name>breakfast cereal</name>
    </tag>
    <tag>
      <id>20958</id>
      <name>breakfast cereals</name>
    </tag>
    <tag>
      <id>240</id>
      <name>breakfast</name>
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    <tag>
      <id>2126</id>
      <name>kellogg's</name>
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    <tag>
      <id>20959</id>
      <name>dreamworks</name>
    </tag>
    <tag>
      <id>20960</id>
      <name>kung fu pandas</name>
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    <tag>
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      <name>kung fu panda</name>
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    <tag>
      <id>20963</id>
      <name>multigrain</name>
    </tag>
    <tag>
      <id>20964</id>
      <name>multigrain cereal</name>
    </tag>
    <tag>
      <id>8863</id>
      <name>marshmallows</name>
    </tag>
    <tag>
      <id>20966</id>
      <name>honey bunches of oats</name>
    </tag>
    <tag>
      <id>20990</id>
      <name>kung fu panda crunchers</name>
    </tag>
    <tag>
      <id>20991</id>
      <name>honey bunches of oats with real chocolate clusters</name>
    </tag>
  </tags>
</item>
