<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>11063</id>
  <title>Microwave Pasta Sauce Face-Off</title>
  <published_at>Fri Apr 18 12:05:00 -0700 2008</published_at>
  <link>http://www.chow.com/stories/11063</link>
  <pubDate>Fri, 18 Apr 2008 19:05:00 GMT</pubDate>
  <short_description>Rag&#250; and Bertolli bagged pasta sauces</short_description>
  <long_description>This week's mission: Rag&#250; and Bertolli bagged pasta sauces go head to head.</long_description>
  <img>http://www.chow.com</img>
  <author>James Norton</author>
  <category>
    <id>88</id>
    <name>Supertaster</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><a href="http://www.eat.com/freshsimple-landing.asp"><strong>Ragú Fresh &#38; Simple Pouch Smooth Pasta Sauce</strong></a>
<img src="/assets/2008/04/ragu_inline.jpg" border="0" />
By: Unilever
Suggested Retail Price: $2.03 for a 13.5-ounce bag
Taste: 2
Marketing: 4</p>


	<p>The idea of microwaving premade pasta sauce in a bag is about as appetizing and authentically Italian as vomit on a waffle. Yet, that&#8217;s where civilization stands, so it would be foolish to ignore the latest full-court press from the sprawling multinational Unilever corporation: low-end Ragú-in-a-bag and medium-end Bertolli-in-a-bag.</p>


	<p>I blind taste tested two flavors of each. Ragú&#8217;s &#8220;all natural&#8221; promise is that its sauce will be fresh and simple, and that&#8217;s about half right: Complicated and subtle it is not. Fresh is a bit harder to argue, however. The Tomato, Onion &#38; Garlic variety tastes more than a little like pizza sauce blended with honey. The Garden Veggie is sweeter still, though the onslaught is mediated by the taste of basil.</p>


	<p>Both Ragú flavors come in beautiful red and green pouches that implicitly offer up the bounty of the garden to the consumer. As appealing as it is to imagine a fresh, renovated, all-natural Ragú&#8212;and, admittedly, this stuff tastes a little brighter than the jarred sauces&#8212;it&#8217;s too far from real to qualify as a pleasant surprise. Moreover, you&#8217;d think that something called &#8220;Garden Veggie&#8221; might at least have a little heft, but both varieties of bagged Ragú come up weak and overly smooth on the texture front.</p>


	<p>===</p>


	<p><a href="http://www.bertolli.us/default.aspx"><strong>Bertolli Premium Pasta Sauce</strong></a> 
<img src="/assets/2008/04/bertolli_inline.jpg" border="0" />
By: Unilever
Suggested Retail Price: $2.79 for a 13.5-ounce bag
Taste: 4
Marketing: 2</p>


	<p>Bertolli&#8217;s premise is that its product is so dead-on reminiscent of fine Italian cooking that chefs will run, panicked, to the fields and orchards in order to obtain better, fresher ingredients to compete with Bertolli&#8217;s offerings. Meanwhile, restaurants will go belly up because overgroomed yuppies are pouring their dinners out of bags.</p>


	<p>Here&#8217;s the funny thing: Bertolli&#8217;s sauce in a pouch isn&#8217;t bad. It&#8217;s &#8230; actually pretty good. Gourmands are bred, conditioned, and self-taught to hate the microwave, hate slickly marketed food, hate anything that reeks of mass accessibility; and yet, it&#8217;s hard to get around the way this stuff tastes.</p>


	<p>The Summer Crushed Tomato &#38; Basil style is thicker and pastier than either of the sampled Ragú flavors and far more robust. It tastes simmered. Its ingredients&#8212;diced tomatoes, extra-virgin olive oil, water, onions, carrot juice concentrate, garlic, salt, basil, capers, parsley, and oregano&#8212;offer some insight into why this plastic-sealed abomination resembles actual pasta sauce. It <i>is</i> actual pasta sauce.</p>


	<p>The Champignon &#38; Portobello Mushroom variety shares many of the same qualities as its hearty brother: It&#8217;s a relatively thick and (versus the Ragú) nuanced sauce. What a difference 76 cents make! Generic but palpable mushroom <em>umami</em> and the flavor of onions both register, and the texture is&#8212;if not a grandma-made masterpiece&#8212;a real thrill considering its humble origins.</p>


	<p>While this product isn&#8217;t going to stand up to a homemade sauce, and it shouldn&#8217;t tempt anyone with the time and wherewithal to put together something from scratch, it&#8217;s surprisingly seductive as a possible day-to-day pantry stocker. Hats off to Bertolli, and a suggestion to Unilever: What if you shelved Ragú entirely in favor of Bertolli, the bagged, mass-marketed sauce that actually tastes like sauce?</p>]]>
      </content>
    </page>
  </pages>
  <tags>
    <tag>
      <id>2366</id>
      <name>james norton</name>
    </tag>
    <tag>
      <id>17506</id>
      <name>sauce in a bag</name>
    </tag>
    <tag>
      <id>2735</id>
      <name>bertolli</name>
    </tag>
    <tag>
      <id>3715</id>
      <name>ragu</name>
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    <tag>
      <id>17508</id>
      <name>tomato sauce</name>
    </tag>
    <tag>
      <id>17509</id>
      <name>microwave pasta sauce</name>
    </tag>
    <tag>
      <id>1168</id>
      <name>unilever</name>
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    <tag>
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      <name>sauce in a pouch</name>
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    <tag>
      <id>12150</id>
      <name>microwaveable</name>
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    <tag>
      <id>11469</id>
      <name>convenience foods</name>
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    <tag>
      <id>9308</id>
      <name>packaged goods</name>
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    <tag>
      <id>10043</id>
      <name>product tastings</name>
    </tag>
    <tag>
      <id>17523</id>
      <name>pasta sauce</name>
    </tag>
  </tags>
</item>
