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<item>
  <id>10727</id>
  <title>Why Aren&amp;#8217;t There More Good Microbrews in Cans?</title>
  <published_at>Wed Sep 19 15:01:00 -0700 2007</published_at>
  <link>http://www.chow.com/stories/10727</link>
  <pubDate>Wed, 19 Sep 2007 22:01:00 GMT</pubDate>
  <short_description>Glass is cheaper</short_description>
  <long_description>Glass is cheaper.</long_description>
  <img>http://www.chow.com/assets/2006/09/img_naggingquestion_290x210.jpg</img>
  <author>Joshua M. Bernstein</author>
  <category>
    <id>62</id>
    <name>Nagging Question</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<p><img src="/assets/2006/09/img_ico_q.gif" alt="" />Why aren&#8217;t there more good micros in cans?</p>


	<p><img src="/assets/2006/09/img_ico_a.gif" alt="" />In the past, you could only get beer of the Bud and Miller variety in cans. This was partly because aluminum cans tended to impart a slightly metallic taste to the suds, and partly because of a perception in the marketplace that &#8220;good&#8221; beer came in bottles. In recent years, however, regional microbreweries such as Minnesota&#8217;s <a href="http://www.surlybrewing.com/index.php">Surly</a> and Pennsylvania&#8217;s <a href="http://www.slyfoxbeer.com/index1.asp">Sly Fox</a> have begun offering craft beers in crushable cans. They&#8217;re using new low-cost, hand-canning systems from <a href="http://www.cask.com/main/index.php">Cask Brewing Systems</a> and cans with a special coating that makes for fresher-tasting beer.</p>


	<p>But chances are many people have still never tasted a micro in a can, because many of those beers aren&#8217;t widely available outside their geographic areas. The big microbreweries like <a href="http://www.rogue.com/">Rogue</a>, <a href="http://www.dogfish.com/">Dogfish Head</a>, and <a href="http://www.sierranevada.com/">Sierra Nevada</a> have stuck to glass. Why?</p>


	<p>Because it&#8217;s cheaper not to change, explains Ray Daniels, director of the <a href="http://www.cicerone.org/">Cicerone Certification Program</a>, which will begin training beer sommeliers in October. To make large-scale canning profitable, companies must manufacture thousands of cases daily on equipment costing &#8220;multiple millions of dollars.&#8221; There&#8217;s no middle ground, he adds, between hand-canning systems like the little guys use and ones employed by behemoths such as Anheuser-Busch, which means larger craft brewers are priced out.</p>


	<p>Even if a cheaper canning method were available, there&#8217;s still the perception problem: &#8220;Glass carries a better general image with craft beer drinkers,&#8221; says Paul Gatza, director of the <a href="http://www.beertown.org">Brewers Association</a>, a trade organization for the craft brewing industry.</p>]]>
      </content>
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