<?xml version="1.0" encoding="UTF-8"?>
<item>
  <id>10429</id>
  <title>Freeze-Dried Guanciale and Squid Ink Bar Codes</title>
  <published_at>Mon Jan 29 16:04:00 -0800 2007</published_at>
  <link>http://www.chow.com/stories/10429</link>
  <pubDate>Tue, 30 Jan 2007 00:04:00 GMT</pubDate>
  <short_description>What we learned at Madrid Fusi&#243;n</short_description>
  <long_description>What we learned at Madrid Fusi&#243;n.</long_description>
  <img>http://www.chow.com/assets/2007/01/madrid_fusion240x240.jpg</img>
  <author>Aida Mollenkamp and Regan Burns</author>
  <category>
    <id>6</id>
    <name>Feature</name>
  </category>
  <pages>
    <page>
      <page_number>1</page_number>
      <content>
        <![CDATA[<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/danbarber_lginline.jpg" alt="" /></p>


	<p class="caption">Chef Dan Barber of Blue Hill discussing the role of technology at the Stone Barns Center for Food and Agriculture.</p>


</div>

<p><span class="dropcap">M</span>ac aficionados have Macworld, auto hounds have the National Auto Show, and gastronomes have <a href="http://www.madridfusion.net/">Madrid Fusión</a>, the highly anticipated conference (now in its fifth year) featuring some of the world&#8217;s top avant-garde chefs. While our experience at this year&#8217;s conference was not always everything we anticipated (listen to our podcast below for more detail), we look forward to returning. Here&#8217;s what we came away with: what to look forward to, what to see more of, and what to finally commit to the trend graveyard. Consider it your crib sheet to Madrid Fusión 2007. </p>



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<h3 class="mt10">Coming Up</h3>

	<p><strong>Malt</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/hakeroastedcitrus_lginline.jpg" alt="" /></p>


	<p class="caption">Chef Arzak&#8217;s seared hake with freeze-dried hake and charred citrus fruit.</p>


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	<p>Malt isn&#8217;t just for chocolate milkshakes, and we&#8217;ve been anticipating its coming to greater prominence. Perhaps its double billing at this year&#8217;s Madrid Fusíon, both in &#8220;beer malt injected&#8221; lamb served with a freeze-dried pillow of malt by tastemaker <a href="http://www.arzak.info/ing/home.asp">Juan Mari Arzak</a> and in pâtissier <a href="http://www.pierreherme.com/index.cgi?&#38;cwsid=6174ph551FCE59ph4031475">Pierre Hermé</a>&#8217;s layered dessert of corn, malt, and <a href="/ingredients/57">petit pois</a>, will ensure this ingredient&#8217;s imminent rise.</p>


	<p><strong>Charred Citrus</strong></p>


	<p>Arzak also presented charred citrus fruit&#8212;oranges and lemons placed on smoldering coals until their outsides were blistered and blackened. He served them in chunks with seared hake. We can definitely imagine a smoky hunk of citrus adding a bittersweet note to braised pork, roast duck, or almost any savory meat dish.</p>


	<p><strong>Frozen Sauce</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/peasaucing_lginline.jpg" alt="" /></p>


	<p class="caption">Grant Achatz&#8217;s dish containing crab, sunchoke, mango, pea shoots, edible flowers, lavender &#8220;pudding,&#8221; crab &#8220;custard,&#8221; and olive oil &#8220;jam,&#8221; with a thin sheet of pea sauce.</p>


</div>

	<p>Chicago chef <a href="http://www.alinea-restaurant.com/pages/staff/staff_top.html">Grant Achatz</a> presented a new saucing technique, brilliant in its simplicity and effectiveness. He spread a very thin, even layer of pea puree on plastic sheeting, then froze it. The frozen sauce was cut squarely and carefully placed over the finished plate&#8212;in this case, a crab dish&#8212;then heated with a torch, delivering a delicate, even layer of sauce over the entire dish.</p>


	<p><strong>Freeze-Drying</strong></p>


	<p>Freeze-drying is a technique in which an item is quick-frozen and then put into a vacuum until nearly all the moisture is extracted (the moisture content gets as low as 2 percent). We saw many chefs, from <a href="http://www.uliassi.it/index.mv">Mauro Uliassi</a> to <a href="http://www.arzak.info/index.html">Juan Mari Arzak</a>, demo dishes using freeze-dried elements. Whether for a freeze-dried <a href="http://www.chow.com/ingredients/446">guanciale</a> salt or freeze-dried hake (Uliassi and Arzak, respectively), the chefs turn to it to reinforce flavors and intensify the sensory experience.</p>


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	<p><strong>Legible Food</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/silkscreen_lginline.jpg" alt="" /></p>


	<p class="caption">Seiji Yamamoto silk-screened this 3-D barcode on a plate by using a paste of squid ink, red miso, and poached egg yolk.</p>


</div>

	<p>It&#8217;s official&#8212;your cellphone can read your food. Doesn&#8217;t that statement make <a href="http://www.fastcompany.com/magazine/105/open_food-cantu.html">Homaro Cantu&#8217;s edible menus</a> suddenly look quaint? Tokyo chef Seiji Yamamoto had the crowd mesmerized when he silk-screened a bar code onto a plate with a simple miso&#8211;squid ink paste. His colleague scanned the bar code with his cell phone, which directed him to the restaurant&#8217;s website. Of course, it&#8217;s unclear how long it will take for any of these technologies, including bar-code-scanning cell phones, to trickle down to us.</p>


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	<p><strong>Alícia</strong></p>


	<p>Ferran Adrià spoke of <a href="http://www.alimentacioiciencia.org/?l=en">the Alícia project</a>, named for the new Fundació Alimentació i Ciència (Food and Science Foundation), the first campus of which is being built in Caixa Manresa, Spain. Conceived as a reaction to the bad dietary habits of the Western world, it will offer hands-on education for children and adults on food, cooking, and nutrition, as well as a research area and garden. The organizers hope to establish an Alícia in every Spanish community.</p>


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	<h3>Keep It</h3>


	<p><strong>Aromas</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/carmelcandle_lginline.jpg" alt="" /></p>


	<p class="caption">Chef Achatz&#8217;s dessert of caramel and candied orange deep-fried in tempura batter on a cinnamon &#8220;candle.&#8221;</p>


</div>

	<p>Chefs are well versed in exploiting the <a href="http://www.chow.com/stories/10417">power of aromas</a> to enhance diners&#8217; experiences by triggering memory associations and enhancing dishes. We saw more examples of it at the conference—with Achatz&#8217;s fried caramel and candied orange with a cinnamon candle (the 10-inch-long cinnamon stick that holds the battered-and-fried molten caramel and candied orange like an upside-down lollipop is set afire, then blown out for an incense effect at the table) and Heston Blumenthal&#8217;s Like a Kid in a Sweet Shop fragrance, a special blend that was applied to the doorjambs both at the conference and at his <a href="http://www.fatduck.co.uk/">Fat Duck</a> restaurant to invoke happy childhood memories of candy store exploits. (We liked Blumenthal&#8217;s candy bag presentation so much we&#8217;ve <a href="http://www.chow.com/stories/10428">recreated it for you</a>.)</p>


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	<p><strong>The Farm-Fork Connection</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/stampcork_lginline.jpg" alt="" /></p>


	<p class="caption">Chef Yamamoto&#8217;s plating in its entirety: toro, poached quail egg yolks, and avocado that have been marinated in a miso-mirin-sake mixture; sweet potato dashi foam; gobo &#8220;cork&#8221; that has been seared with a branding iron and dipped in a port sauce; grated wasabe; silk-screened barcode made using a paste of squid ink, red miso, and poached egg yolk.</p>


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	<p>The emphasis on the <a href="http://www.alimentacioiciencia.org/?l=en">Alícia project</a> (see above), as well as the presentations by chefs <a href="http://www.bluehillstonebarns.com/">Dan Barber</a>, <a href="http://www.canfabes.com/">Santi Santamaría</a>, and <a href="http://www.starchefs.com/chefs/PBarbot/html/index.shtml">Pascal Barbot</a>, reinforced the importance of <a href="http://www.nytimes.com/2007/01/28/magazine/28nutritionism.t.html?em&#38;ex=1170219600&#38;en=ce28063f61d4a925&#38;ei=5087%0A">where our food comes from</a>. It was refreshing to hear traceability of food and sustainable-farming practices given such consideration at a conference known for scientific innovation&#8212;even if Adrià, in his presentation, maintained that he cares more about quality than place of origin. Perhaps by next year he&#8217;ll have a change of mind.</p>


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	<h3>Kill It</h3>


	<p><strong>Astronaut Ice Cream</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/hareear_lginline.jpg" alt="" /></p>


	<p class="caption">Ferran Adrià&#8217;s latest creation: dehydrated and fried rabbit ear.</p>


</div>

	<p>NASA created it nearly 40 years ago for the <a href="http://en.wikipedia.org/wiki/Astronaut_ice_cream">Apollo space mission</a>, but for some reason Arzak felt the need to share freeze-dried ice cream with us. Sure, NASA&#8217;s take on the treat is Neapolitan (strawberry, vanilla, and chocolate), and Arzak&#8217;s is a twist on his famous cheese ice cream, but does that change anything? We think any time you come up with something akin to a NASA culinary creation, you should just shelve it and move on.</p>


	<p><strong>Foam</strong></p>


	<p><a href="http://www.foodnetwork.com/food/recipes/recipe/0,1977,FOOD_9936_15338,00.html">Ming Tsai was doing it on TV</a> in 2000, people. Need we say more? Unless you consider your premium cable stations to be hotbeds of avant-garde culinary trends, we don&#8217;t think we need to see any more foam. And, with the exception of Seiji Yamamoto&#8217;s sweet potato dashi foam, which we forgive him for because he made it with an aquarium air pump and included in the dish a cellphone-legible bar code (see above), there wasn&#8217;t a foam to be seen at this year&#8217;s gathering. But if you can&#8217;t stand to let the trend die (you know who you are, <a href="http://www.televisionwithoutpity.com/ipdynamic/index.php?component=articles&#38;article=12733">Marcel</a>), go ahead and <a href="http://www.chow.com/stories/10135">try it at home</a>.</p>


	<p><strong>Rabbit Ear</strong></p>


<div class="b_grey inline_image_right" style="width:200px;">

	<p><img src="/assets/2007/01/menu200x200.jpg" alt="" /></p>


	<p class="caption">We traveled all the way to Madrid for this recipe, generously provided by the folks at Coca-Cola (any chance they got it from a Junior League cookbook from the 1950s?).</p>


</div>

	<p>El Bulli chef <a href="http://elbulli.com/">Adrià</a> is known for professing that if something&#8217;s been done before, then it might not be worth doing again. He&#8217;s also willing to admit that some things are a flop from the start; the dehydrated and fried rabbit ear fell into the latter category.</p>


	<p><strong>Product Sponsorships</strong></p>


	<p>We have nothing against advertising and corporate product placement. But still, after having watched Arzak&#8217;s inspiring lecture and swilled an impressive range of sherries while nibbling slice after thin slice of meltingly delicious jamón iberico, we really do <em>not</em> want a glass of Red Bull. Or a Coke BlaK, and certainly not a recipe for pollo a la Coca-Cola.</p>


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