Mark Hokoda's Profile

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Why Phase Out "Chowhound" Brand?

>I've still been receiving the emails for San Francisco, but there is little to no SF area content on them and it's really a misnomer. I'll be unsubscribing.

As I understand it, newsletters will be personalized to user behavior and the geographically specific content will go away, or already has. Which raises a question: Since many subscribers were wooed with the promise of recent Chowhound intel from specific regions, shouldn't Chow do the honorable thing and throw out the current subscriber list and start over?

OK, not holding my breath till that happens. But the next most honorable course would be to email everyone on the list, inform them that Chow has de-regionalized the newsletters, and let them decide whether to opt out. Otherwise, the site's committing a bait-and-switch.

As for editorial, the strategy seems to be to ditch regionally specific content in favor of pieces aimed at a broad, non-local readership, i.e. big numbers. Or to put it in CBS terms, they're going not for the smart niche critical darling but rather the food-media equivalent of NCIS or Big Bang Theory. So that killer Hainan chicken that some Chowhound sniffed out in a Fremont strip mall? You're no longer likely to hear about it from Chow.com.

Aug 12, 2014
Mark Hokoda in Site Talk

Why Phase Out "Chowhound" Brand?

For a short time the Chow editors were expunging the word "Chowhound" from Chow Blog posts based on Chowhound threads, in favor of coinages like "the Chow community" (http://www.chow.com/food-news/151794/...). I was glad to see they stopped, but now they seem to have resumed.

They're also discontinuing Chow Blog coverage of regional Chowhound discussions. The NY boards are the last whose threads are being summarized as part of Chow editorial content. That'll end later this month. Current LA Chow Blog posts barely acknowledge that Chowhound exists. The Home Cooking posts, on the other hand, still name-check Chowhounds, though they seem to have stopped linking Chowhound threads in favor of Chow editorial content or even external sources (http://www.chow.com/food-news/153636/...).

Aug 11, 2014
Mark Hokoda in Site Talk

New York's Breton Crêpe Master Carries On

Aug 11, 2014
Mark Hokoda in Features

Georgian Food Is Having a Manhattan Moment

Aug 08, 2014
Mark Hokoda in Features

Istanbul on the Upper East Side

Jul 18, 2014
Mark Hokoda in Features

4 Must-Try Ice Cream Shops in New York City

Jul 14, 2014
Mark Hokoda in Features

NY's Chinese Burger and Other Treats from Auntie Wang

Jul 13, 2014
Mark Hokoda in Features

The Bagel Before It Ballooned

Jul 12, 2014
Mark Hokoda in Features

Pizza with a Pedigree in Brooklyn

Jul 09, 2014
Mark Hokoda in Features

Thai Boat Noodles: New York's Next Ramen?

Jul 04, 2014
Mark Hokoda in Features

Luca & Bosco Ice Cream at the Essex Street Market

Nice find - just wanted to note that this thread's highlighted on the CHOW Blog ... http://www.chow.com/food-news/152111/...

Jun 27, 2014
Mark Hokoda in Manhattan
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Bangane – A Korean Goat Specialist And One Of The Most Exciting Restaurants In Flushing

Good to hear from you on this somewhat undercovered nabe. Just wanted to note that some of these tips (plus the Bangane update upthread) are highlighted on the CHOW Blog ... http://www.chow.com/food-news/152432/... Tried Emo's spicy-squid kimbap on your recommendation - really good!

Jun 27, 2014
Mark Hokoda in Outer Boroughs

Soft Shell Crab !

Helpful thread - just wanted to note that some of these tips have been highlighted on the CHOW Blog ... http://www.chow.com/food-news/152386/... BTW I had Noodletown's last week - as good as ever.

Jun 27, 2014
Mark Hokoda in Manhattan

The CLam (from Mike Price and Joey Campanaro of Little Owl

Appreciate the tip - just wanted to note that the soft-shell crab dish has been highlighted on the CHOW Blog ... http://www.chow.com/food-news/152386/...

Jun 27, 2014
Mark Hokoda in Manhattan

Ayada -- great softshell crabs yesterday

Nice tip - just wanted to note that it's been highlighted on the CHOW Blog ... http://www.chow.com/food-news/152386/...

Jun 27, 2014
Mark Hokoda in Outer Boroughs

Choice Rice Cakes and More in Flushing's Koreatown

Jun 25, 2014
Mark Hokoda in Features

Soft-Shell Crabs from the Village to Queens

Jun 24, 2014
Mark Hokoda in Features

At Luca & Bosco, Ice Cream's a Sweet Second Act

Jun 18, 2014
Mark Hokoda in Features

Fuel for Night Crawlers at Essex Taqueria

Jun 14, 2014
Mark Hokoda in Features

Morgenstern's Finest: A Chef's Approach to Ice Cream

Jun 09, 2014
Mark Hokoda in Features

Decoy: Great Peking Duck from a RedFarm Spinoff

Jun 07, 2014
Mark Hokoda in Features

Box Kite: Cool Coffees, Red-Hot Cooking

Jun 02, 2014
Mark Hokoda in Features

Out of the Past, a Pecan Pastry You Won't Forget

May 31, 2014
Mark Hokoda in Features

Such a Deal: Boulud Sud's Prix Fixe Brunch

May 29, 2014
Mark Hokoda in Features

Spicy Lanka Cranks the Heat in Jamaica, Queens

May 24, 2014
Mark Hokoda in Features

Remembrance of Things Meringue

May 22, 2014
Mark Hokoda in Features

Remembrance of Things Meringue

May 22, 2014
Mark Hokoda in Features

Russ & Daughters Cafe: Stellar Smoked Fish and a Place to Sit

May 20, 2014
Mark Hokoda in Features

New York City's 7 Ramen Hot Spots

May 17, 2014
Mark Hokoda in Features

Mar's: Seafood and a Speakeasy Vibe in Queens

May 14, 2014
Mark Hokoda in Features