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MillerCoors sued for marketing Blue Moon as craft

Yeah thats what Im trying to get my head around. Imagining him sitting at the bar saying to himself "Sculpin... Blue Moon... Sculpin... Blue Moon... CANT CHOOSE!!" I mean how can you go into places like Hamiltons or Tiger Tiger and order a Blue Moon and not notice the bar tender or other patrons looking at you funny? Or did this guy never drink out? Did he really do all his beer buying at Ralph's and 7-11? And he's a "beer connoisseur"??

May 07, 2015
Insidious Rex in Beer
2

MillerCoors sued for marketing Blue Moon as craft

which is a legalize way of saying this guy could be a plant.

May 07, 2015
Insidious Rex in Beer

MillerCoors sued for marketing Blue Moon as craft

what i also dont get about this is that suing because MillerCoors is supposedly unjustly benefiting financially on the backs of "real" craft breweries seems like a much better reason for an actual craft brewery to sue them then an embarrassed single citizen who really isnt out much financially because he ponied over 33 extra cents a bottle on beer he enjoyed anyway. But no craft brewers have ever done that. is there an obvious reason for that? is it easier for an individual to sue on seemingly debatable rational then a company? would they be afraid of being the target of revenge by a corporate monster in their industry that Joe Blow wouldnt have to worry about? could this guy just be a plant?

May 07, 2015
Insidious Rex in Beer

MillerCoors sued for marketing Blue Moon as craft

according to the logic of this lawsuit bad micro breweries could still go ahead and make bad beer and call it craft even though it is potentially worse then Blue Moon... because they arent big. But MillerCoors cant used the word "crafted" in connection to one of their beers because they make lots and lots of other bad beer.

May 06, 2015
Insidious Rex in Beer

MillerCoors sued for marketing Blue Moon as craft

>There isn't one, nor is there a necessity for one. >Colloquial definitions are typically fine for guiding >suits like this

really? then why all the fuss about whats officially "organic"? the USDA has official guidelines about what you can call organic and what you cant. before those were set up, it was basically a free for all. why werent people suing left and right regarding the "colloquial" definition of organic? the term was widely abused with no repercussions. I think that term is even more specific and implies something more concrete then "craft" or "crafted". the USDA nor any other government body has any rules about what the term "crafted" means and what standards you have to hit to use it on your packaging. So I dont understand the difference really. the same is true for the terms "artisanal" (which strikes me as even more specific then "craft"), "gourmet" and "natural"! none of them have legal terms and are used (and misused) with abandon. How come I cant sue Bubbu Burger for marketing their highest priced frozen burgers as "gourmet style"? clearly they are just engaging in marketing slight of hand so they can overcharge innocent consumers while using the very same meat source as their basic burgers. how come I cant sue my favorite soda company for putting a giant "FAT FREE!" label on my non-diet soda of choice? which while technically true certainly could confuse me into thinking this product, which uses enough sugar to choke a donkey, is somehow healthy for me! But I can sue based on the use of the term "crafted", not because its any less healthy or because they put strychnine in it or make declarations about it curing cancer but ONLY because Im guessing I spent 33 cents more on it then, in my opinion and maybe according to some hazy undefined "industry standards", it deserves?

I guess where you see shocking subterfuge I see just another corporation carefully marketing their product in order to maximize sales. I think if you walked through any grocery store isle you would quickly count dozens of products where you could point out something at least dubious if not outright laughable on the label. why is the focus only on this then as if this is fundamentally different? to me its a joke to consider Blue Moon a craft beer any more then you would consider Landshark a "premium" lager. But thats exactly how both are packaged. And by the way if you go to the web site for Landshark, it says its brewed by "Margaritavilleā„¢ Brewing Co". Nothing about Anheuser-Busch. How come no one is suing them for that exactly? Is that this jokers next suit?

And in the end what you seem to be saying is that it doesnt matter if this is a silly lawsuit, he will still win because Miller will settle. And we think thats a good thing? I guess we can enjoy that the victim in this case is one of those evil macro brewers but it doesnt make the lawsuit any more noble or the plaintiff any less of an opportunist as disingenuous in his declaration of being SHOCKED that Blue Moon is NOT a craft beer as MillerCoors is for selling it as such.

May 05, 2015
Insidious Rex in Beer
1

MillerCoors sued for marketing Blue Moon as craft

You cant make the declarative (and legally binding) statement that the cost of making Blue Moon is the exact same cost of making Coors Light when you are simply guessing at numbers using averages. Are the numbers given somewhere in MillerCoors business materials? Would they even make that public? Id love to see real numbers. And Id love to see the legal definition of the term "craft". Has that been established? And whats it source? The FDA? BA defines "craft brewery" but is that legally binding and is that the same as "craft"? And seems like theres a million ways of making loop holes even if they do. Is "craft microbrew" safeways term or Miller's? All I see in connection with Blue Moon as far as their packaging is the word "crafted" (also occurs in their commercial). Now they could certainly use the word "craft" in other marketing material but I havent searched too hard.

May 04, 2015
Insidious Rex in Beer
1

MillerCoors sued for marketing Blue Moon as craft

I dont get where the $2 figure comes from and how its verified? Does this guy know how much it costs MillerCoors to produce and distribute Blue Moon? And is the term "crafted" really a legal term?

May 04, 2015
Insidious Rex in Beer

MillerCoors sued for marketing Blue Moon as craft

yet this guy seemed to love the stuff until he was TOLD who made it. thats ridiculous to me. I have no respect for him. why didnt BA or any "true" craft brewer make this law suit years ago if its such a huge financial loss for them and for gullible beer drinkers?

May 04, 2015
Insidious Rex in Beer
1

MillerCoors sued for marketing Blue Moon as craft

http://www.pastemagazine.com/articles.... Not sure how I feel about this. Actually I do know how I feel about it, I dont like it. Certainly not a big fan of MillerCoors but its kind of like suing Kraft because someone told you that yellow cheese you cant get enough of isnt REALLY artisanal cheese... Is he just suing them because he was embarrassed in front of his cool beer friends?

May 01, 2015
Insidious Rex in Beer
2

Korean tacos....!?!?

first off you said the "BBQ fad is over". Did you really mean exactly that? Ill even give you the benefit of the doubt that you actually meant "BBQ in a tortilla" was just a fad. But even that is wrong. I know of several places that offer the option of korean style (or in some cases "asian style") beef in their tacos that didnt 10 years ago. And "Korean style" seems to be everywhere now. Dont know if its ubiquitous yet but once the novelty of a new culinary idea just becomes part of the landscape (including Applebees getting in on the action) its got to be pretty close. Its hardly a dead "fad" as you suggest. And anyway the very notion that "BBQ in a taco" is somehow new or a brief thing is a joke. Have you never heard of barbacoa?

Korean tacos....!?!?

anyone whose culinary perspective is small enough to reduce BBQ to a simple "fad" has my deepest condolences. Nevermind that "the taco" has been doing just fine supporting countless exotic fillings for many generations all by itself, long under the radar of pop culture trends.

Master List of Beers Owned/Destroyed by Anheuser Busch/InBev

they better. you cant sustain "quality" if it doesnt sell. theres a balance. too many people here talking in absolutes.

Apr 27, 2015
Insidious Rex in Beer
1

Exotic Sodas

Looking for a niche retailer that might sell unusual or hard to find sodas anywhere between Baltimore and NoVa. Specifically I'm looking for a brand called "Hippo Size Beverages".

what's the strongest beer I can buy off the shelf?

According to the Brewdog web site, the Sink The Bismark is "frozen four times" to create the staggering 41% ABV. My guess is its brewed like an Eisbock but instead of freezing it once they do it four times?

Apr 21, 2015
Insidious Rex in Beer

what's the strongest beer I can buy off the shelf?

The current top ABV beers... good luck finding any of them though. Could probably get your hands on a Sink The Bismark (or especially Tactical Nuclear Penguin) if you hunt online enough. Dont know about the others. None of them get amazing reviews though. Its more about shock value and being able to say they have the booziest beer which I dont really get.

Apr 20, 2015
Insidious Rex in Beer

Elysian Brewing Is About to Sell its Soul to Anheuser-Busch

An interesting development... http://www.brewbound.com/news/elysian...

What happens now?

Apr 13, 2015
Insidious Rex in Beer

Kids eating Omakase?

Props to any 12 year old willing to belly up to the sushi bar and happily eat whatever the chef hands him. I think thats great and you should encourage him early (but of course teach him the proper etiquette for this kind of dining if you havent already). My 17 and 19 year olds would run screaming from omakase even though they like to call themselves sushi fans. they draw the line at california rolls and the occasional eel roll.

Elysian Brewing Is About to Sell its Soul to Anheuser-Busch

Jim, just curious. In what form generally does the "pressure" take by AB? Do they flat out refuse to do business with them if they sell even one non AB brand or is it more incentive based? Youll benefit some if 80% of your beer is AB and even more if 100% is.

Apr 01, 2015
Insidious Rex in Beer

Place to catch hockey game - Good Bar food: Arlington or D.C.

Crystal City Sports Pub is the logical choice considering the number of TVs they have there and how close you are. But you may also want to look at Bugsy's in Old Town Alexandria which is one of the few local hockey bars. Im sure they would be glad to show your game assuming it wasnt competing with a Caps game of course. Their pizza isnt bad and youll enjoy the hockey paraphernalia. You could also check Bungalow Sports Grill in Shirlington as well.

Master List of Beers Owned/Destroyed by Anheuser Busch/InBev

Ive had the majority on that list and other than Paulaner none of them particularly excite me any more then Spaten and in fact I would drink a Spaten Lager before I would drink a Bitburger, Warsteiner, Radeberger, Erdinger, etc. (although I would happily drink those as well) Plus isnt Becks on your hit list? But I dont believe Ive had Veltins. Would certainly love to try it. Wonder how difficult it is to obtain here though.

EDIT: I take that back, apparently I have had a Veltins. I checked my beer notes and saw I had two of them at Lucky Baldwin's in Sierra Madre a couple years ago. Cant say I necessarily remember it but if I got two...

Mar 13, 2015
Insidious Rex in Beer

Master List of Beers Owned/Destroyed by Anheuser Busch/InBev

unapologetically still a fan of Spaten.

Mar 12, 2015
Insidious Rex in Beer

Master List of Beers Owned/Destroyed by Anheuser Busch/InBev

They did?

Mar 12, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

So I just discovered that apparently this event is for charity (thus the ridiculous pricing). http://www.monkscafe.com/events.cfm I guess we cant get upset about that... Some of those raffle packages look great by the way.

Mar 02, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

Hey dont shoot the messenger. Still a lot of folks who would trip over themselves for a chance at that. Probably the same people who would happily pay $30 for a six of Hop Slam.

Mar 02, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

If you are in Philly today: Pliny the younger being tapped at Monks Cafe at 11:30. Cash only. $15 for a 6oz pour.

Mar 02, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

Yes but President Gomez-Al Akbari will have already signed the Coastal Craft Beer Bailout Bill by then which will attempt to tap the subsidies for "Big Solar" to help breweries near the coasts like New Boston Brewing Company and Pacific Nevada/Lagunitas move to the highlands of West Virginia and Utah respectively.

Feb 23, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

This just sounds like a challenge to me. Have you considered going over to their place and slamming down a bottle of McCormick's or something and saying "its just Scotch! Who cares what it tastes like!" and see if they get the point?

Feb 20, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

Theres a percentage of bud drinkers who always bought Budweiser in the past generally without ever thinking about it because it was "their" beer. The world is different now though. These same folks walk into their local and instead of seeing the 8 or 9 familiar brands and grabbing their bud they see dozens and dozens and DOZENS of different beers and they realize there are other options. Am I making the right choice with Bud? They also hear the constant mocking from the craft beer community about how terrible their beer is (and how terrible "macro" beer is) and it effects them. This has lead to a lot of the bleeding (although we need to keep craft beer market share in perspective. Surveys tell us more people have left macro beers for wine and liquor (cocktails) then for craft beer).

This commercial is an attempt to stem that bleeding by speaking directly to the consumers of Bud who may be having doubts saying "theres nothing wrong with choosing bud. Dont let them intimidate you. They are a bunch of snobs and high brows who take their beer too seriously. You are a good american and you should keep drinking bud." This will be enough for some people to continue buying bud (believe it or not). Furthermore, when those same people see beer geeks carrying on about the commercial in their facebook feed or in bars it cements this thinking even more. Thats my only point. I dont think its really about "re-defining" their product (on the contrary) and its certainly not about "any news is good news".

My question is where does Bud go from here? Sure you may shore up your base of mostly 40+ long term drinkers but how do you get NEW ones? As millennials get decent incomes they invariably turn to decent beer or wine or fancy cocktails and not to Bud. How can Bud survive while losing an entire generation who wont "come back" to them in their life time?

Feb 20, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

and speaking of Dogfish Head and this topic, heres Sam Calagione's take on Bud buying craft breweries and of the commercial itself. Sounds like we have no immediate worries that ABIn-Bev will be absorbing Dogfish any time soon... http://www.mensjournal.com/food-drink...

Feb 19, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

A friend of mine likes to say "In the age of information, ignorance is a choice." Im not sure I completely buy that but I definitely respect its sentiment.

Feb 18, 2015
Insidious Rex in Beer
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