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Pliny the Younger Sightings 2015

So I just discovered that apparently this event is for charity (thus the ridiculous pricing). http://www.monkscafe.com/events.cfm I guess we cant get upset about that... Some of those raffle packages look great by the way.

Mar 02, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

Hey dont shoot the messenger. Still a lot of folks who would trip over themselves for a chance at that. Probably the same people who would happily pay $30 for a six of Hop Slam.

Mar 02, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

If you are in Philly today: Pliny the younger being tapped at Monks Cafe at 11:30. Cash only. $15 for a 6oz pour.

Mar 02, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

Yes but President Gomez-Al Akbari will have already signed the Coastal Craft Beer Bailout Bill by then which will attempt to tap the subsidies for "Big Solar" to help breweries near the coasts like New Boston Brewing Company and Pacific Nevada/Lagunitas move to the highlands of West Virginia and Utah respectively.

Feb 23, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

This just sounds like a challenge to me. Have you considered going over to their place and slamming down a bottle of McCormick's or something and saying "its just Scotch! Who cares what it tastes like!" and see if they get the point?

Feb 20, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

Theres a percentage of bud drinkers who always bought Budweiser in the past generally without ever thinking about it because it was "their" beer. The world is different now though. These same folks walk into their local and instead of seeing the 8 or 9 familiar brands and grabbing their bud they see dozens and dozens and DOZENS of different beers and they realize there are other options. Am I making the right choice with Bud? They also hear the constant mocking from the craft beer community about how terrible their beer is (and how terrible "macro" beer is) and it effects them. This has lead to a lot of the bleeding (although we need to keep craft beer market share in perspective. Surveys tell us more people have left macro beers for wine and liquor (cocktails) then for craft beer).

This commercial is an attempt to stem that bleeding by speaking directly to the consumers of Bud who may be having doubts saying "theres nothing wrong with choosing bud. Dont let them intimidate you. They are a bunch of snobs and high brows who take their beer too seriously. You are a good american and you should keep drinking bud." This will be enough for some people to continue buying bud (believe it or not). Furthermore, when those same people see beer geeks carrying on about the commercial in their facebook feed or in bars it cements this thinking even more. Thats my only point. I dont think its really about "re-defining" their product (on the contrary) and its certainly not about "any news is good news".

My question is where does Bud go from here? Sure you may shore up your base of mostly 40+ long term drinkers but how do you get NEW ones? As millennials get decent incomes they invariably turn to decent beer or wine or fancy cocktails and not to Bud. How can Bud survive while losing an entire generation who wont "come back" to them in their life time?

Feb 20, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

and speaking of Dogfish Head and this topic, heres Sam Calagione's take on Bud buying craft breweries and of the commercial itself. Sounds like we have no immediate worries that ABIn-Bev will be absorbing Dogfish any time soon... http://www.mensjournal.com/food-drink...

Feb 19, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

A friend of mine likes to say "In the age of information, ignorance is a choice." Im not sure I completely buy that but I definitely respect its sentiment.

Feb 18, 2015
Insidious Rex in Beer
2

Desperate Budweiser add screams "we are cheap beer"

>This commercial caters to the crowd that views education as suspect. >I don't look at it and think it has a point in asserting that knowing stuff is bad.

Is this really a shock to you coming from AB? Should they make a commercial geared to their base saying "craft beer drinkers have it right about learning about and appreciating your beer but go ahead and buy our stuff anyway."? Is your concern that the common citizens of our nation are being duped and WE have the TRUE knowledge about beer and we must spread it to the boobs who drink macro beer? If so be careful because you are playing right into the hands of the message AB is making in that commercial... rightly or wrongly...

If you really want to expand appreciation for quality things in this country by way of enlightenment (which is something we BOTH certainly think is a positive thing) then at least put some of that energy into the political end of the spectrum. We have a lot larger educational issues in this country then learning to appreciate beer. Legislators are banning things like AP History from our public schools and trying to include creationism in the science curriculum. Drives me nuts. So pardon me if Im not too concerned with what minor jabs AB takes at craft beer drinkers. Its just business... We should see it as that. And continue to operate exactly as we always have: sniffing our beer, talking about the hops, sharing our clear appreciation for it in its proper context. Hopefully none of us do it in a way that would characterize us as d-bags.

I think this video is appropriate to share here. It too mocks craft beer drinkers (mostly of the hipster variety in this case) but I think its a lot more funny and highlights the fact we should never lose the ability to laugh out ourselves. If we spent more time laughing out ourselves about this subject I dont think AB's characterization of us would have nearly as much of an impact.

https://www.youtube.com/watch?v=KWBV7...

Feb 18, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

No my point was its irrelevant and we shouldnt be making such a fuss about it. It really shouldnt have remained an issue WEEKS after the Superbowl. And it certainly shouldnt warrant our indignation. This is AB speaking to their base. I dont feel threatened by anything else they say about how we should be approaching beer any more then McDonalds talking to core McDonalds customers about how terrible and/or stupid gourmet burgers are. I guess because I come from a marketing background its easy for me to separate myself from the ad and understand its for other people. Just because its played during an event Im watching doesnt mean its meant for me. All it tells me (as MVNYC already said) is that they have noticed us and we are on the radar which is a good thing.

Feb 18, 2015
Insidious Rex in Beer
1

Desperate Budweiser add screams "we are cheap beer"

See I disagree that Budweiser is "poorly made". They employ some of the best people in the business to make a consistent product (that WE happen not to like) on a mass scale. Believe it or not thats a lot harder to do then making a standard IPA at your local brewery.

I do agree that they want their consumers to stay focused on their product by any means necessary. 10 years ago that might have taken buzz words like "cold filtering" and "triple hopping". Apparently it still takes dogs and horses. But they now think jabbing at craft drinkers is useful for rallying their base. And isnt that a good thing if you are a craft beer drinker? Weve arrived. So why do some people get all in a huff about it?

Feb 17, 2015
Insidious Rex in Beer
1

Desperate Budweiser add screams "we are cheap beer"

Not at all. Im a huge fan of Dogfish Head and I think they pretty much epitomize the concept of "going beyond the familiar" with some of their beers. But I love what they do and I applaud them for their innovation and their approach to the business of brewing through research.

Its not about the brewers though (or the restaurants). Its about a sizable segment of our craft beer community whose approach to beer is to be snotty and elitist and demeaning of everyone around them who doesnt "get" what they get about good beer. These types of people arent specific just to beer of course, you can find them everywhere. They are generally called a-holes. but they seem to thrive in the craft beer culture for some reason and have marked it with their signature unfortunately. Some outgrow it eventually but theres always plenty coming up to take their place it seems. These are the folks that AB is using to rally their base. And they are only helping with their reaction to the commercial.

Desperate Budweiser add screams "we are cheap beer"

I would call myself a regular beer drinker (3-6 days a week?) and 95% of the beer I drink would probably qualify as "craft beer". I devote probably too much time and way too much money to it as a "hobby" of sorts. I take vacations just to seek out certain breweries. Im pretty attached to good beer. My favorites vary with the season and with my mood. I love most styles and love most of all to sample beers I havent had before but very good well made lagers tend to be my fall back of choice most of the time (working through my last case of hofbrau Maibock as we speak). That being said I just bought a Sierra Nevada Hop Hunter yesterday so I could see what all the fuss was about.

Feb 17, 2015
Insidious Rex in Beer

Desperate Budweiser add screams "we are cheap beer"

I already stated that the commercial wasnt designed to convert craft drinkers. I mean I even called that notion silly. Once again, the point of the commercial was to speak to the base. AB is bleeding beer drinkers. This commercial is part of a campaign to stop the bleeding. Not to convert anyone TO their product. Its a response to the endless derision macro beers (and thereby macro drinkers) have received from a fairly good size segment of craft beer drinkers. I mean they even say "proudly a macro beer". They are trying to make that term a mark of pride not of shame or embarrassment for their drinkers which AB feels has lead to market share loss. And in calling the commercial a "success" I mean in the fact that they have baited many craft beer drinkers to react just like the beer snobs and hipsters they try to mock in the commercial. If I was a bud drinker and I saw all the vitriol from the craft beer world over this commercial I would be thinking "Ha. AB is right. They are a bunch of d-bags and they do try to look down on us just because we dont drink frufru beer."

The commercial makes AB look foolish to you and me but not to bud drinkers. Thats the point... Its not FOR US. Its for someone else. And it uses us to reach them. And if you spent 15 minutes on any social media site the week after the Superbowl you could not avoid lots of craft beer drinkers (granted Im in many many craft beer groups and read a lot of the industry rags and blogs) making lots and lots of derisive comments about Bud in patronizing holier than thou tones. And a lot of those comments were made out of anger not out of humor. What we should be seeing this as is an admittance that craft beer is actually on the radar in a way that a giant like ABInBev would be willing to spend $5 million to mock. Thats a sign youve made it. Thats not an insult. 10 years ago that commercial would have been attacking Miller or Coors. Now they feel the need to put craft beer firmly in their sites. Nevermind that they invest in craft beer and distribute craft beer at the very same time (even buy breweries with the very same kind of beer they mocked in the commercial). Again, the message wasnt for craft beer drinkers. So they have no issue being completely duplicitous like that.

Desperate Budweiser add screams "we are cheap beer"

If a bunch of burger snobs demanded their indignation be recognized in endless social media posts and could talk about nothing else for 3 weeks I would probably feel the same way. Doesnt mean Id run out and get a Big Mac. It just seems ridiculous to me that any one who appreciates beer could ever truly be outraged by anything AB says about craft beer. And that going on and on about it only feeds into the message that was in the commercial to begin with.

Do you truly feel insulted by this commercial? Do you think AB has no point about there being a snotty annoying aspect of craft beer culture who spend a lot of their time mocking macro beer? Do you really worry this commercial will paint a false picture of craft beer drinkers that will have some effect on the industry?

Feb 17, 2015
Insidious Rex in Beer
1

Desperate Budweiser add screams "we are cheap beer"

The fact that you went out of your way to write this long post about this commercial (and that there are now 3 or 4 posts about this commercial on this site now) proves the commercial was successful. And ABInBev is getting out of it exactly what it wanted: instigating craft beer snobs to take pot shots at it in long winded blog posts, self congratulatory magazine articles, and in twitter and facebook screeds, leading to countless hours of free viral advertising and thereby shoring up the base. Again this was NEVER about converting IPA drinkers to bud drinkers. What a silly notion. This was, is and always has been about circling the wagons around increasingly isolated bud drinkers who have been feeling more and more marginalized and perhaps second guessing their go to beer amid the explosion of "flavorful" craft beer whose adherents live to mock macro beer at every turn. This is about saying loudly and publicly "dont listen to the snobs and haters. You have nothing to feel inferior about. you drink bud and you are making the right choice. Keep it up." Time to start ignoring that message if you dont drink budweiser. Its not meant for you...

Pliny the Younger Sightings 2015

https://www.facebook.com/video.php?v=...

Sounds like the event IS the line... No thanks...

Feb 16, 2015
Insidious Rex in Beer
1

Pliny the Younger Sightings 2015

I dont know. I applaud any brewer that makes a real effort to allow everyone and anyone to enjoy at a reasonable price products widely considered a "whale" and do what they can to combat the cancer of hoarders and resellers. Even if the system is a little annoying. Im not even sure I would need 3 myself. I wonder how long the line to get in was.

Feb 11, 2015
Insidious Rex in Beer

Bud's Super Bowl Anti Craft Beer Commercial

Not to dwell on this anymore than it deserves but I thought it was interesting that the ad would trigger this kind of response from our legislators:

"Less than 72 hours after the Budweiser ad unleashed the anger of craft beer fans, Sens. Ben Cardin (D-Md.) and Susan Collins (R-Maine) reintroduced their legislation aimed at propping up the craft beer industry: The Small BREW Act, which stands for The Small Brewer Reinvestment and Expanding Workforce Act.

“It’s like the first political attack ad on this thing, so like the politics of beer,” said Rep. Patrick McHenry (R-NC).
The legislation seeks to foster small breweries, i.e. local jobs and votes, through dropping the tax rate per barrel from $7.00 to $3.50 for the first 60,000 barrels a brewery churns out. It would then save small breweries an additional $2.00 on every barrel until they hit the magical 2 million number."

http://www.thedailybeast.com/articles...?

Feb 11, 2015
Insidious Rex in Beer
2

Bud's Super Bowl Anti Craft Beer Commercial

AB eyeing Cigar City now...

http://tbo.com/news/politics/anheuser...

Feb 08, 2015
Insidious Rex in Beer

This Video From Abita Answers Budweiser's Super Bowl Craft Attack Ad

As humorous as they all may be I cant help but think it only reinforces the message the original commercial was making to its base bud drinkers even more. "Look they are making videos to mock you because you like bud and dont like frufru garbage. Weve got your back! buy bud!" They just want to stem the bleeding not steal away craft drinkers.

Feb 05, 2015
Insidious Rex in Beer
1

Bud's Super Bowl Anti Craft Beer Commercial

Ah I see it as just red meat for the base. Gets the faithful inspired since its something they think anyway (those damn hipsters and their silly girlie beer...). I hardly thought it was an attempt to peel away craft fans at all. Nobody who is outraged by this was going to be buying a lot of bud light... And ABInBev is happy to talk out of both sides of their mouth by appealing to the base with anti-craft language while still promoting Elysian and Goose Island etc. The only danger is that beer wonks will purposefully refuse to buy any of those beers because of this ad. But I dont think thats a real worry. Those that had issues with their purchase of these breweries have probably already stopped buying those beers.

Bud's Super Bowl Anti Craft Beer Commercial

Victory always a good choice to smell like in my opinion. Especially their Prima Pils...

Feb 02, 2015
Insidious Rex in Beer
2

Bud's Super Bowl Anti Craft Beer Commercial

Yes this is hysterical. I wonder when they actually put that commercial together. You figured they could have swapped that term out for some other stereotypically fruffy sounding beer flavor combination.

Feb 02, 2015
Insidious Rex in Beer

Pliny the Younger Sightings 2015

agreed. there was a time in my "youth" when I would have (and did) drive 2 states away just to get a pint of it (they often have it at Grey Lodge outside of Philly). Now unless it falls in my lap I have no interest in killing myself to track it down. If its in your area and youve never had it by all means try to get it. Its a very good beer worth experiencing. But drive hours and wait in line for a few more? No thanks. Ill drink the Double Simco sitting in my basement fridge...

What Was Your Superbowl Beer?

I think the proper way to go is to have a case of Rainier and a case of Narragansett and just let the chips fall where they may...

Jan 28, 2015
Insidious Rex in Beer

Washington DC

Oh Stateline is excellent too but I would never dream of calling that in the DC area. Its not even in the Baltimore area. Thats more greater Wilmington but definitely stop there if you are coming down 95. They are comparable. I think Perfect Pour might do a little better on the domestics but Stateline has a good Belgian collection (last time I was there). They both do multiple growler fills. Remember getting a growler of Old Rasputin there back in like 2005. It blew my mind.

Jan 16, 2015
Insidious Rex in Beer

The plague of clueless bartenders

Wheres Elwood Blues when you need him.

"Wrong glass sir"

Jan 16, 2015
Insidious Rex in Beer
1

The plague of clueless bartenders

Did some place refuse to serve you a beer because they didnt have the right glass?

Jan 16, 2015
Insidious Rex in Beer

Washington DC

What Jim said. And I think THE best beer store in the greater DC area is The Perfect Pour but its way up in Laurel/Columbia. So it depends where you are staying and which way you come from (coming south on 95 would make it worth checking out). Norms is a very close second though and a lot closer.

Jan 16, 2015
Insidious Rex in Beer