TESCO Fresh and Easy

You're right on that, and I'd take it a step further to say Tesco doesn't want to become like Wal-mart, it already operates that way in most of the dozen other countries where it has set up shop. This is the first time Tesco has entered a country without its first format being huge a supercenter/hypermarket, and they've been criticized for supply chain abuses, much the same as Wal-Mart.
Perhaps a little less like Wal-Mart, Tesco tends to do their homework and try to blend in with the locals as best as possible, which has proved complicated for the company when local cuisine (freshly slaughtered turtle) conflicts with the values of Tesco's home country.
It's actually a little depressing to me to know that Tesco did their homework here and came up with a rather aesthetically bland store that sells mini corn dogs, chips ahoy, shrink-wrapped veggies and Tide laundry detergent! I guess I've been living in the TJ's bubble.

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