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Taco Bell Pre-90s Was Good - Do You Notice the Difference Now?

Yeah that's TB going after the junk-food-as-a-badge-of-honor nitsch. Doesn't bode well for those of us who want a return to quality.

Aug 21, 2012
TexasTastsBetter in Chains

Taco Bell Pre-90s Was Good - Do You Notice the Difference Now?

Yup. Just saw it.

Aug 20, 2012
TexasTastsBetter in Chains

Taco Bell Pre-90s Was Good - Do You Notice the Difference Now?

Wish I had seen this post two years ago when I started ranting about how Taco Bell was better back in the day. At any rate, I can probably help the people on this board connect the dots.

I can't say exactly what year it happened - I want to say it was the early nineties- but I distinctly remember Taco Bell making a big PR production about how they have listened to the consumer that wants less fat, especially in the ground beef, from Taco Bell. Now keep in mind that the health food craze back then was not nearly what it is now, what with cities banning trans fats and all the food intolerances. So why was Taco Bell so quick to change a formula that had proved so popular?

I believe the answer becomes apparent when you consider what the original poster here mentioned about the ground beef recipe: it used to contain lard. The word lard has a bad connotation, but lard is animal fat, and it is relatively expensive. Taco Bell definitely got rid of lard, and who knows what else natural, fatty, and probably expensive ingredients and replaced them with the filler stuff, made from cheap soy or other cheap ingredients.

It was a pretty brilliant marketing move really. Replace expensive ingredients that I remember used to leave a grease mark on the bottom of the wrapper (when was the last time you saw that on a Taco Bell beef taco?) with cheaper, more chemical, and ultimately probably worse for you ingredients, and tell people you are doing it for their heath and because you are a good corporate citizen. It was probably good business.

Man I miss those old tacos. I used to go at least once a week all the way through high school. Now I go back maybe once a year in the vain hope they have gone back to the old ways. Alas, I think with the price of food going up in general, Taco Bell quality, and taste, will probably suffer more long before it gets better.

I hope I was able to at constructively to the discussion.

Aug 19, 2012
TexasTastsBetter in Chains