I have noticed for the past 20 years or so that beef is not as good as I remember. Even choice beef doesn't taste as rich as it used to. Are they feeding cattle differently? The same goes for pork. The flavors have changed and they have gotton tougher.. I have been so disappointed these last several years. Twice I purchased a boneless prime rib ( and yes WinCo employees said ALL their meat is PRIME) and both times it was flavorless and tough. I tried Costco's pork and beef with the same result. Does anyone know what is up.