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manilaguy's Profile

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Is Filipino food embarassing?

From a marketing perspective one can position a filipino restaurant as follows

High-End: Caucasians who want exotic dining experiences
Medium to Low-End: Fast food, lunch type turo turo deals

I live in Boston, a low filipino count community area. I am interested in finding a way to Americanize Filipino food so as to compete with chinese, viet, or malaysian, make it more palatable to mainstream america (white, hispanic, blacks) and market it towards local university students. I think this is what filipino food needs, a rethinking of our model.

PM me if you want to discuss more.

Jul 12, 2010
manilaguy in Greater Seattle