From a marketing perspective one can position a filipino restaurant as follows
High-End: Caucasians who want exotic dining experiences
I live in Boston, a low filipino count community area. I am interested in finding a way to Americanize Filipino food so as to compete with chinese, viet, or malaysian, make it more palatable to mainstream america (white, hispanic, blacks) and market it towards local university students. I think this is what filipino food needs, a rethinking of our model.
PM me if you want to discuss more.