Those two owners have no passion at all. While I haven't been there and I know the show is basically scripted there are elements that you know are real. Ramsay acts which we all know, but really I thought Brian was the biggest actor there. He acted like he warmed up to Ramsay's ideas just to take the heat off of himself. But really those people have no respect for food, no respect for their customers and no respect for themselves. These are people who served dessert that was sitting around for a week. They had no guilt about it at all. They basically lack a conscience and there is nothing any human being can do about that in one week's time. Those two were beyond help and really I bet Ramsay felt that helping those people stay in business would just hurt the people of Cranbury, NJ. People like that should not be in the restaurant business.
Many of the owners on this show really do not have the qualities needed to run a restaurant and that's why they were so desperate that they would take the horrible negative publicity for a decor change and some buzz. Those people cannot be helped.