I can't remember the name of the place, but I just tried a new Gelato establishment on Mt.Pleasant, a few blocks south of Eg. They serve up the real deal and the flavours I had were quite good. I tend to lean more towards the nut and chocolate choices and I think their versions may be better than Hollywood. I haven't had La Paloma in a long time, but the last time I did I was pleased. The prices are a little high and the place on Mt.Pleasant isn't cheap, but it isn't as high as La Paloma either. I believe they are between the two (La Paloma and Hollywood). Anyway, if you go to Hollywood this summer and find the line to get served a tad too long for your taste I recommend you travel a short way to Mt.Pleasant for a great substitute. They don't have the same number of flavours, but I don't think you'll be disappointed.