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CHOW Pick: Stuff We Like

Canouflage

While browsing on PrankPlace.com (I was indulging my inner frat boy), I came across the Canouflage. It’s a reusable vinyl sheet printed to look like a soda label that can be wrapped around your beer can. The offerings include faux Sunkist, Pepsi, and Mountain Dew labels, and the site makes a pretty good case for Canouflage: “Want to enjoy some suds in the park or in an area where they frown upon the consumption of beer? Don’t want to pay the inflated prices for a cold beer at the beach? Well now you can enjoy your brews and nobody will be the wiser.” Apparently, the product’s realistic enough to have prompted a cease-and-desist letter from the Coca-Cola Company (which appears to have worked—no faux Coke labels are part of the package now). Use at your own risk.

Canouflage, $5.89

Comments

Yuck! Who wants to drink beer from a can?

What I need is something that looks like a bottle of
orange Nehi on the outside but's filled with tasty microbrew.

Also: sport bottle are your friend.

Not necessarily, chuckles - there is an entire movement towards craft and microbrews doing "micro-canning". Until recently, you had to have huge investments in equipment and blank can stocks before you could can. Now equipment is being made and blank cans are being sold in smaller quantities, so many micro-breweries are getting interested in cans. The fact is that completely neutral can linings have been perfected for a long time - and they are certainly not going to skunk the beer. Many of the micro-brews interested in canning are interested in capturing the sports event market - which just can't be done with glass.

Can cozies! Doesn't anybody use can cozies anymore? I keep a few at our shore house because there's nothing nicer than sitting on the beach on a Sunday afternoon listening to a baseball game.

Anchor Steam produces a plastic bottled version of their main brew for concerts and sporting events where glass bottles aren't allowed. I was talking to Fritz Maytag and he explained that they're good for a month or two of storage before they start to drop in quality. The issue is that plastic bottles don't seal as well as glass, so they include an oxygen absorbing cap but it has a limit as to how much it can absorb. The end result is that for now, normal production will stay in glass, but for venues where they know the beer will be stored correctly and consumed within a month, the plastic bottles (though more expensive to bottle) are a good alternative. They're also much lighter; a beer truck loaded with glass bottled beer can't actually run "full" because the glass essentially doubles the weight of the load, but a beer truck delivering plastic bottled beer can fill the entire container space. I doubt Fritz would consider cans, but it's possible. The plastic looks identical to glass, just feels different.

What do you think?

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