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Batter Blaster: Your New Master
Does it bode badly or well for a product when you can’t tell if the thing is a parody or not? The Batter Blaster, introduced to this writer via San Francisco DailyCandy, does indeed appear to be a real product. And if it isn’t, it needs to be: The concept is genius. Put simply, it’s pancake batter in a pressurized whipping-cream-style can. “Just point, blast and cook!” No measuring, no mixing, no splatters. To top it off, the batter is organic, and the packaging is recyclable (including the can’s plastic cap). I imagine the control you could get from the can’s nozzle might even allow for peace-symbol-shaped pancakes.
The Batter Blaster is obviously aimed toward noncooks, as the Frequently Asked Questions section of the website demonstrates. It seems like it would be great fun for kids. Aside from the crass consumer weirdness of batter-in-a-can, the Batter Blaster appears to be a handy, unobjectionable product. Why, then, does the commercial on the site (lower left-hand side) make me feel like I’m being conned?
Posted by
| Monday, October 22, 2007 at 1:59pm
| 7 comments
Tagged with: batter blaster, daily candy, pancakes, breakfast, convenience foods, the grinder, media
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I have seen and eaten this product. We went on a group camping trip where pancake breakfasts were made for 100+ people. It tastes like normal pancakes and seemed easy to use and clean up. Also. the cooks were happy to use as much as they needed. No new batch to make, just put the can back in the cooler until later. We are waiting for the product to be introduced to store shelves so we can get some for a really lazy Sunday brunch!
Ugh. "Organic" has officially been raped, beaten and left for dead.
It may be recyclable, but the focus should be reuse, reduce, recycle in that order. A mixing bowl is, from an environmental standpoint, a much better alternative.
I bought it 2 days ago from Costco. It comes in 3 pack. Not only was easy to use--no muss no fuss, but they tasted fantastic! So much so that we made them for dinner. Pancakes with chili and cheese on top. Yum!
I think this is a great idea for Halloween, too. Just squirt some batter into every kid's candy bag, and viola! Done. And they'll have a delicious, organic breakfast the next morning.
I love this stuff. Anyone interested in action shots can check here: http://blog.clubgrub.com/2007/10/24/b...
Heh. With something called the "Batter Blaster," I think those pics should be called Money Shots, Keith.