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Blogs : Food Media

Food Media CHOW's roundup of food-related news from blogs, newspapers, magazines, cookbooks, and film.

Comfort Me with Email

Ruth Reichl and the Gourmet gang have just launched a new weekly email newsletter to clutter up your food-related inbox.

Although I (slightly) mock, I found a grain of information in the first one that made me sit up and take notice:

Lodge is quietly phasing out its original finish in favor of pre-seasoned cast iron–- so devotees who prefer to season their own cookware need to stock up.

Eek. Although most of my cast iron pieces were already seasoned when I got them (because I do a lot of shopping at garage sales), somehow a factory finish on my cast iron just isn’t appealing.

Comments

How is Lodge going to pre-season its cast iron? Why would they do that?

According to the Lodge website, "The Lodge team developed a vegetable oil electrostatic spray system with a high-temperature gas oven ..."
I think they would do it because many people may hear about the greatness of cast iron, buy it, and have their food stick to improperly seasoned piece and never use it ever again. By seasoning it themselves, Lodge can deliver a product to those who may be intimidated by the seasoning process.

What do you think?

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