You gotta hand it to OK Go. They're roughly 50 percent musicians, 50 percent video artists, and 100 percent interesting. The band that made a musical performance on treadmills into an inescapably well-known image (and followed up with a Rube Goldberg video that easily ranks among the five most ambitious videos ever produced) is back with a stop-motion animation video literally etched into pieces of toast. It's a bit more soft-spoken than a bowling ball triggering a rolling barrel that starts a car rolling indoors, but it's still quite beautiful.
A Chowhound post on Old Food or Product Commercials that You Miss? made me want to do some digging on YouTube. Waste some time in the way-back machine and sit way too close to the screen with me now! Can't help but notice that the next thing about to come on after this old Mazola commercial is the Paul Lynde Halloween Special. Man oh MAN do I want to watch that!
The SF-based sketch comedy group Killing My Lobster spoofs hipsters, the coffee craze, and those grainy, old-timey History Channel documentaries in this short film. I especially like the crotchety guy at 1:25.
The horrifying new Halloween ad for Snickers gets big points for going beyond cute-scary and mock-scary and striding into the realm of, well, somewhat legitimately unnerving. Halloween has for decades been a fantastically macabre holiday that has been cuted within an inch of its undead existence, so it's nice to see a stock Halloween offering tap into the original spirit of the day a little bit. (Martha Stewart also deserves a hat-tip for staying grimly on point even while being compulsively crafty.)
An Australian anti-child-obesity commercial gets down to business with a stark clarity that Jamie Oliver can only dream of: With a few deft visual flourishes, it equates feeding your child a hamburger to pumping smack directly into his innocent little arm. Fair? Not particularly. Clear and vivid? Yeah, definitely.
What's $5, fruity, and makes your day a whole lot more blurry? It's nutcracker, an illegal Harlem street beverage that is, in broad strokes, a sweet punch made from whatever alcohol and whatever fruit juice and/or fruity candy you've got on hand. The New York Times covered nutcracker last week, so it's reached new levels of prominence. In a way, this guy really isn't too different from someone who sells jams or pies at a farmers' market. Except that cops don't hand you summonses for doing that.
Edit Post / Posted
on Tuesday, September 28th, 2010
Arriving via copyranter, this Halls spot had better be drawing on some insider baseball–style cultural cues, because otherwise it's just deeply incomprehensible and a little disturbing. Also: kind of brilliant. Dalí would approve.
Edit Post / Posted
on Wednesday, September 15th, 2010