William Saletan of Slate is entitled to his own opinion, and—in general—he tends to make good points. This week, he may have taken the basic Slate premise (whatever sensible-sounding thing that anyone, anywhere, has said or done is actually—surprise!—wrong) to its logical extreme.
He argues that the new smaller-sized 90-calorie Coca-Cola cans are worse for us health-wise because (and this is serious):
“... if you don’t get enough ‘sparkle’ from the smaller can, no problem. The mini containers ‘will be sold in eight-packs,’ says the company. Just open a second 7.5-ounce can, and you’ll get 20 percent more sparkle than you used to get from a 12-ounce hit. You’ll also get 20 percent more calories.”
In other words, introducing a new, smaller size of Coke is bad because we’re now going to drink two cans and consume even more calories than if we’d just had one regular-sized can.
And if they were 45-calorie cans would we consume five of them? God forbid Coke comes out with a zero-calorie option, because we’d all drink an infinite amount of soda and Coca-Cola would come shooting out of our pores.
Oh, wait—Coke Zero! Oh noooooooo!