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Insights, tips, and restaurant reports from CHOW editors and Chowhound.

I’m Hatin’ It

I have to admit, my eyes aren’t what they used to be, so I don’t know if I would have caught the “subliminal” McDonald’s flash on an episode of Iron Chef America in real time. However, when you watch Pajamas Media’s slowed-down clip, there is no mistaking the big red sign and yellow writing telling us someone out there is “lovin’ it.”

Now, according to the blog at Broadcasting & Cable, the Food Network has stated that the McBlip was nothing more than a “slight technical problem,” which is totally old school for “wardrobe malfunction.” Anne Becker at B&C adds, “Still, it’s not totally implausible, in an age of rampant DVRing, that networks will soon resort to short subliminal ads to meet advertiser demands,” which would scare me if it wasn’t for the fact—as I already pointed out—that the old rods and cones are aging and I’m just not seeing it. Becker also points out, “Clear Channel has already begun running one-second radio ads called ‘Blinks.’ The client whose jingle they used to demo the product? McDonald’s.” OK, now I’m getting a little scared. And paranoid.

Let’s juxtapose the McBlip with the completely shameless and totally in-your-face advertising on Bravo’s Top Chef and see how they stack up. Note that I said “advertising,” because what that show has been doing goes way beyond simple product placement. I’m going to ignore Top Chef’s standard sponsors (Toyota, GladWare, and Kenmore), since the very fact that they are announced as sponsors in the show’s bumpers puts them in a different, honest, almost acceptable category. Moving on from there, just last week we had an episode that was dripping with Nestlé and Calphalon products, and the week before, the Quickfire ordered the cheftestants to create dishes using one of four named Kraft ingredients. Then there was the Bailey’s-saturated cocktail challenge. And the TGI Friday’s Elimination challenge. Sure, all of them are food or food-related, but I really don’t think that is any excuse to shove them so severely down our throats.

For the most part, the Food Network is refreshingly free of product placement. Alton Brown eschews it on Good Eats, I can’t remember Paula Deen ever brand-name-droppng but maybe I just can’t decipher her accent, and Rachael Ray famously goes to elaborate lengths to cover up cans, boxes, and bars with her own homemade labels.

Back in the day, we used to giggle over television show sightings of the label-free pop cans because they were so obviously Diet Coke or Pepsi. It became something to point out and laugh at in the “How stupid do they think we are? That’s obviously 7-Up—look at the bubbles on the side!” kind of way. But now, so many television shows cram in brand name after brand name to such a degree that advertisers might need to rethink their strategy. Soon enough the public will become desensitized to such placement, and where would that leave them?

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Ham Cooked in Coke

Basting ham in Coca Cola is an old-time southern practice. It’s still popular because it tastes great. Coke’s not the only soda you can use–7-Up and Dr Pepper are also popular, and Isabella prefers Barq’s root beer. acme took a risk with orange soda, and says it was wonderful.

wyf4lyf recently made a Coke-basted ham that she raves is “out of this world!”: Score the fat, rub allspice all over the ham, cook in 2 liters of Coke, basting every 15 minutes for the first 90 minutes. Then glaze with apricot preserves mixed with orange juice. Glaze and baste every 15 minutes until done.

chezlamere is crazy about Nigella Lawson’s version, and says it’s even better when made with pomegranate molasses.

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Nigella’s ham cooked in coke.

Chili Lemon Garlic

You might not expect it from the silly name, but Chili Lemon Garlic does great Thai food. Dave MP likes the boat noodle soup, #37 on the menu ($6.95). The broth is dark and has a nice beef flavor, though this is somewhat overpowered by the flakes of fried garlic that are generously sprinkles over the soup. If you like fried garlic, though, that won’t be a problem. Meatballs are good and very beefy; the rare steak isn’t really rare, but it’s good nonetheless.

They claim to be able to make any dish vegetarian using fake meat, but this claim is as yet untested by ‘hounds.


Chili Lemon Garlic Thai Cafe [Mission]
3166 24th Street, San Francisco
415-826-8199
Locater

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Noodle soup at CLG (Chili Lemon Garlic) in the Mission

Mama Lucy’s Soulful Comfort Cuisine

Mama Lucy’s has amazing fried catfish, says Benny Choi. It has a thin, crunchy crust covering the hot, moist, tender fish–and it’s not at all greasy. Fried chicken wings are also admirably fried, with a nice crust and tasty flesh. Also try the tender collard greens, with a subtle balance of sweet and tangy. Lunch is around $16, including an entrée, two sides, and a drink. Sweet corn and red beans are just OK.


Mama Lucy’s Soulful Comfort Cuisine [SoMa]
1 Gilbert Street, San Francisco
415-861-1842
Map=

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Mama Lucy’s Soulful Comfort Cuisine

Pardo’s – Superior Peruvian Chicken in the Village

At Pardo’s, a Peruvian chicken chain, the secret is in the marinade. Brewed from a recipe developed at the source in Lima, it works its way deep into the bird, resulting in exceptionally flavorful meat. The chicken comes off the rotisserie moist and tender, with crisp, delicious skin. “Sometimes there’s nothing better than a good roast chicken,” notes jdmetz, “and this place came through big time.” Alongside the chicken come a couple of house-made sauces, of which the green peppercorn is the winner, says Benjamin68.

There’s more than roast chicken here. Hounds recommend yuquitas (yucca fries), chicharron (fried chicken with an unusually light cornmeal crust), garlicky, bacony stewed canario beans, and dense but refreshing flan for dessert. Parrillero (grilled chicken fillet), anticuchos (grilled beef heart), fried rice, and a handful of other sides round out the short menu.


Pardo’s [West Village]
92 7th Ave. S., near Grove St., Manhattan
212-488-3900
Locater

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Pardo’s chicken–Just as good as now-defunct El Pollo
The Best (Peruvian) Rotisserie Chicken–Pardo’s
New Peruvian Chicken Place in West Village

Exit Bar Minnow, Enter Brooklyn Burger Bar

Bar Minnow, a once-promising Park Slope seafood house, has finally gone under after months of decline. In its place is Brooklyn Burger Bar, which appears to be struggling in its opening weeks. Assessments of the food range from tasty to just awful, and service sounds like amateur hour. One bright spot: the black and white shake, tasty and enormous, with just the right ratio of chocolate syrup to vanilla ice cream, reports redgirl.

In Astoria, Le Sans Souci has closed, ending a two-year run of solid bistro fare, friendly service, and live jazz. Kitchen turnover did the place in, according to the owner. “It is sad to see this happen,” laments bebe.

Down on the Jersey Shore, Pearl of the Sea is no longer by the sea. Displaced by redevelopment from its oceanfront space, this hound-endorsed Portuguese restaurant has moved inland and rechristened itself Pearl of Lisbon. Still good, says jsfein: sangria, garlic shrimp, filet mignon, and bony but delicious whole snapper are as satisfying as ever.


Brooklyn Burger Bar [Park Slope]
formerly Bar Minnow
444 9th St., at 7th Ave., Brooklyn
718-832-5500
Map

Le Sans Souci [Astoria]
44-09 Broadway, Astoria, Queens
Map

Pearl of Lisbon [Monmouth County]
formerly Pearl of the Sea
609 Broadway, near Grand Ave., Long Branch, NJ
732-263-1050
Map

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Bar Minnow is now Brooklyn Burger Bar
Brooklyn Burger Bar: Uh Oh…
Did You Know Le Sans Souci in Astoria closed down?
Pearl of Lisbon (formerly Pearl of the Sea), Long Branch

Shopsin’s Packs It In; and Other New York News

Shopsin’s, the quirky grab-bag eatery in the Village, has closed its doors. After months of rumors and feints, it has sold its lease on Carmine Street. Chef-owner Kenny Shopsin plans to reopen in much smaller quarters in the Lower East Side’s Essex Street Market, probably a sandwich stand with a drastically reduced version of the menu that once offered mac-and-cheese pancakes, Nigerian beef soup, and Georgia barbecued pork oatmeal, among several hundred other things. “Whatever Kenny does,” promises G4Gluttony, “I will follow him there for his prolific and mad scientist-like culinary chops.”

March, the elegant town house restaurant off Sutton Place, has also shut down, temporarily. Wayne Nish, co-owner and founding chef, is downscaling the menu, recasting the kitchen staff, and aiming to reopen sometime in January.

Inside, the cozy hideout on Jones Street, closed on New Year’s Eve. “We, along with many others in the neighborhood, loved their consistent food and generosity, and always felt at home there,” eulogizes erin07nyc.


Shopsin’s General Store [Lower East Side]
to open at…Essex Street Market, stall 16
120 Essex St., between Rivington and Delancey, Manhattan
Locater

March Restaurant [Sutton Place]
405 E. 58th St., between 1st Ave. and Sutton Pl., Manhattan
212-754-6272
Locater

Inside [Greenwich Village]
9 Jones St., between Bleecker and W 4th, Manhattan
Map

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Shopsins closing
Shopsin’s Closed for Good?
March closing–worth trying to go beforehand?
goodbye, Inside

Four-Stop Ramen Slurping Spree

Pleasurepalate went ramen tasting recently, checking out Koraku, Shinsengumi Hakata Ramen, Santouka ,and Daikokuya.

Shinsengumi is a favorite, with its incredibly rich, porky broth (tonkotsu). Being able to customize the soup is also a plus: “Firm noodles? Check. Normal soup oil? Yes. Strong soup base? Definitely.” This soup is really a meal. Side dishes (spam musubi, gyoza, ground chicken bowl), though, are nothing special.

Daikokuya’s tonkotsu is less refined, more intensely meaty, and still mind-bogglingly delicious. “To my palate, the Hakata ramen was more refined. It’s the part of James Bond that is sophisticated, cool under pressure, elegant,” he says. “You can taste the porkiness of the broth but it wasn’t completely in your face. Daikokuya, on the other hand, was that part of James Bond that was rough and tumble, aggressive and took no prisoners.” In other words, Goldfinger vs. Casino Royale.

Santouka’s shio ramen is a hybrid of tonkotsu and clear shio soup. So it’s cleaner and smoother than Shinsengumi, but still packs a hit of porkiness–the best of both worlds. The noodles aren’t that firm, although rameniac says this is a style called asahikawa ramen. Leek rice and egg are nice on the side.

Koraku, while not strictly a ramen place (a Koraku Ramen opened recently in Sherman Oaks), offers a huge variety of ramen soups, including daily specials. Sutamina ramen, with a light, possibly shoyu broth, garlic sprouts, ground pork, green onions, and mushrooms, is decent but not spectacular. The garlic sprouts and scallions add good flavor, but broth is a little too thin and the noodles too mushy. Note that ground meat isn’t a good choice for ramen–it all escapes to the bottom. Still, there are plenty of other options.


Shin Sen Gumi Hakata Ramen [South Bay]
2015 W. Redondo Beach Blvd. #C, Gardena
310-329-1335
Locater

Shin Sen Gumi Hakata Ramen [South OC]
18315 Brookhurst St., Fountain Valley
714-962-8952
Map

Shin Sen Gumi Hakata Ramen [San Gabriel Valley]
8450 E. Valley Blvd. #103, Rosemead
626-572-8646
Map

Santoka Ramen [South Bay]
in Mitsuwa Marketplace
21515 Western Avenue, Torrance

310-212-1101
Locater

Santoka Ramen [South OC]
Mitsuwa food court
665 Paularino Ave., Costa Mesa
714-434-1101
Locater

Daikokuya [Little Tokyo]
327 E. 1st St., Los Angeles
213-626-1680
Locater

Koraku Restaurant [Little Tokyo]
314 E. 2nd St., Los Angeles
213-687-4972
Locater

Koraku Japanese Ramen [East San Fernando Valley]
14425 Ventura Blvd., Sherman Oaks
818-906-0045
Map

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Ramenfest
Koraku opens in Sherman Oaks

Stuffed: The Search for a Great Burrito in Pasadena

If you’re looking for a new burrito joint in the Pasadena area, the chile verde at Tonny’s has been getting raves lately. Chile verde burrito has huge chunks of tender, luscious pork (you can’t go wrong with pork here, says yoyomama). Birria is great too, the red sauce complex and not just spicy. Carnitas and chile relleno are also excellent–the only thing that’s consistently subpar here is the al pastor, says Oro3030.

For bean and cheese burritos, J&S (home of the pastrami quesadilla) has the best, says SoCal Foodie–the beans and cheese are blended together for a silky texture. Chorizo burrito is also big and cheap.

Get a bean and cheese burrito at La Bodeguita; the beans aren’t refried, but whole boiled beans in broth, says WildSwede. It’s a very good burrito. Al pastor is just about irresistible, and they make a damn good carnitas burrito too.

ipsedixit recommends Rosarito for carnitas, but the best in Pasadena, says condiment, is the modest Mi Casa. These are Michoacan-style–not very crisp, but intensely porky, with enough crunchy edges to keep you going. They have birria on the weekends, too.

Birrieria La Barca does great birria, of course–probably excellent in a burrito, says Clare K.

Rick’s has an awesome vegetarian burrito, says ciaobella.


Tonny’s Restaurant [Pasadena-ish]
843 E. Orange Grove Blvd., Pasadena
626-797-0866
Locater

J&S [Pasadena-ish]
887 N. Garfield Ave, Montebello
323-728-3853
Locater

La Bodeguita Mini Market [Pasadena-ish]
1135 N. Summit Ave., Pasadena
626-296-0238
Locater

Rosarito [Pasadena-ish]
2120 East Foothill Blvd., Pasadena
626-440-1640
Map

Mi Casa Mexican Fast Food [Pasadena-ish]
812 N. Fair Oaks Ave., Pasadena
626-449-7086
Locater

Birrieria La Barca Jalisco [Pasadena-ish]
10817 Valley Mall, El Monte
626-452-2121
Locater

Rick’s Drive-In [Pasadena-ish]
680 E. Walnut St., Pasadena
626-449-4842
Locater

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Trying out Tonny’s
Chile verde heaven
What to get at Tonny’s?
Where to get a burrito in Pasadena