I Fell for a Trippy Tequila Skull

Kah Tequila

Kah Tequila

I Paid: $7.49 to $9.99 per 50-milliliter bottle (prices may vary by region)

Taste: 3 stars

Marketing: 5 stars

Upon first spotting Kah Tequila at a local liquor store, I said something along the lines of, "WHOA, skull tequila, MUST HAVE THIS," and started making a beeline toward the product. The skull bottle it comes in is colorful and painted in the style of Día de los Muertos.

As the full-sized 750-milliliter skull is more than $40, and as I wanted to try three of the varieties (añejo, blanco, and reposado), I went instead with three miniskulls, priced between $7.49 and $9.99. This was a hard decision to make, because as cool as three very small painted glass skulls may be, they are collectively only about half as cool as one large painted glass skull. Such is life.

I tasted Kah Tequila against a couple of other premium brands (namely, Patrón and Gran Centenario), and it stood up OK, but not great. The blanco variety was almost too retiring, with less of the vegetal agave flavor of the other brands. The reposado ("rested," or aged for a short time) had a little bite and roughness, in a good way. And the añejo (aged) was simple and clean, evocative of a bourbon with notes of caramel and wood.

Other reviews I’ve read generally agree with my assessment: amazing bottles, competent tequila. Ultimately, the degree to which Kah has been picked up and talked about by the media seems to be directly (perhaps solely?) related to the graphic design that went into the packaging. Well, yeah.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow CHOW on Twitter, and become a fan on Facebook.