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The New York Times reports that the California Milk Processor Board has already canceled its understandably controversial "Women Go Nuts When They Have PMS and Milk Helps Make Them Less Crazy" campaign (launched July 11). The Times describes the campaign as being "ended early after an outpouring of criticism and comments."
It's fairly easy to argue, then, that the campaign was a disaster. People justifiably complained about it, a lot. One good distillation of the general feeling is a series of spoof ads by Funny or Die purporting to be rejected-for-being-too-sexist outtakes from the campaign. These are too horrible to even reference obliquely.
All that said, the contrary stance—that running a campaign that annoys a huge percentage of women and most even vaguely enlightened men is actually a pretty good idea—has a lot of evidence on its side. Calm down and consider ...
ARGUMENTS FOR THE CAMPAIGN BEING A SUCCESS
Everybody's talking about milk. This isn't a regular state of being. But dozens of articles and zillions of tweets/Facebook posts/and so forths have been put out into the opinion-sphere as a result of this campaign.
The link between milk and PMS relief is now pretty well established. Did you ever think about milk when you heard the term PMS before this campaign? Speaking personally, I sure didn't. But now: Link established.
Other than griping and moaning (i.e., "virally distributing the marketing message"), people can't do much, since milk is pretty useful. Seriously, are you going to boycott milk? Switch to Silk? Buy less milk-related gear? Stop seeing milk-themed movies? There's really not much the irate populace can do.
AN ARGUMENT AGAINST THE CAMPAIGN BEING A SUCCESS
People can now rightfully identify the California Milk Processor Board (the same people who perpetrated the great "Happy Cows" myth) as a bunch of jerks. And maybe, just maybe, when they pull more of this crap down the line, the reaction will be to turn off the television and park Twitter in neutral.
ANOTHER ARGUMENT FOR
Yeah, but who could ID any of these CMPB guys personally? Perhaps their wives will exact justice on behalf of women everywhere? Probably not. More than likely, they'll be remembered as those sly dogs who used a quasi-medical claim to boost milk sales by .4 percent when a .1 percent increase was predicted, thereby paying for the campaign three times over.
On that note, keep your eyes peeled for the California Milk Processor Board's next effort, the "Drink Milk Because It Makes You and Other Impoverished, Manatee-Fat, Boring Losers Slightly Less Awful" campaign.
A reliable cure for PMS is a tennis bracelet from Tiffany's
so what?!!! I will be drinking milk til i die....i am on a low carb diet and have to cut out damn near everything I LIKE (thats why i was so fat...lol) BUT U AINT GONNA TAKE MY dairy! (btw...i have lost 50 # since Jan 2011 (not bad considering I still enjoy a beer or 2 every now and then.
Milk: The "cure" for PMS?? The lactose-induced bloat just gets your mind off the PMS symptoms. How can you tell if you're pre-menstrual when your stomach's already bubbling up and getting crampy?
As far as "milk does a body good...": a bad joke if loaded with growth hormone and antibiotics. This helps explain America's growing antibiotic resistance and early development of puberty in children. I can attest that dairy producers will not feed their own commercial milk to their own families. They have their own non-treated "clean" milk cows. What a bad joke.
Commentwhy don't these overly sensitive individuals chill out and have a chilled glass of milk? Milk is good for every Body!
I cant believe some people would actually treat these as REAL ads... hahahahahaha
The Cow, Our Second Mother.Believe It Or Not, A Cow Operates Hand Pump To Drink Water.
http://funnyandspicy.com/believe-it-or-not-a-cow-operates-hand-pump-to-drink-water
milk also supposedly increases serotonin levels, which are some of our brains chemicals that regulate mood, sleep, appetite, etc. (think about the glass of warm milk to help you sleep). this may be why it is said to alleviate PMS. should also be good for whiny husbands and boyfriends:).
Growing your own cow is a huuuuuge pain in an apartment.
Trust me.
I agree with Tarochan about the "happy Cows' ad. It's pretty sickening to have ads like that when in fact the complete opposite of the short, suffering lives those cows lead on the majority of factory farms. Buy local or grow your own.
Milk is great, I have no issue with it, it's an important protein/vitamin/mineral source. I do buy organic milk, only. I wish there were a reliable source for raw milk, I would buy it. I wish that as humans we could treat livestock better and appreciate that they give our lives so that we can live, and even for selfish reasons, the milk tastes better and do we really need to take the in the milk...+READ
Milk is great, I have no issue with it, it's an important protein/vitamin/mineral source. I do buy organic milk, only. I wish there were a reliable source for raw milk, I would buy it. I wish that as humans we could treat livestock better and appreciate that they give our lives so that we can live, and even for selfish reasons, the milk tastes better and do we really need to take the in the milk that is filled with vibrations of suffering and neglect. Enough of that.-COLLAPSE
After seeing the Dairy Farms in California about the time the Happy Cows ad was simply aghast that they were saying that while seeing those poor miserable animals. I drink organic milk myself, not because of the hormones and such.. but because it tastes better. These ads were stupid as hell.
Almost as bad as the chia seed commercials
I couldn't have said it better myself, ediblover (I'm a biologist and pretty disgusted with the hysteria over rBGH - humans don't have receptors for BGH anyway, so it is immaterial to us whether the cows get extra hormone or not!).
And I think the ad is funny.
Ah, yes, the They-banned-it "argument."
The U.S. bans (or is pushing for or has restrictions on) raw milk, horse meat and foie gras. Europe also bans stuff like stevia (really the #1 sweetner for all the "natural" folks) and food coloring.
There hasn't been any scientific study that concluded that there's a significant difference between milk from rBGH cows and non-rBGH cows. So... If...+READ
Ah, yes, the They-banned-it "argument."
The U.S. bans (or is pushing for or has restrictions on) raw milk, horse meat and foie gras. Europe also bans stuff like stevia (really the #1 sweetner for all the "natural" folks) and food coloring.
There hasn't been any scientific study that concluded that there's a significant difference between milk from rBGH cows and non-rBGH cows. So... If actual science doesn't mean much, then one shouldn't take any medicine or ever see a physician, since everything in modern medicine is based on solid/actual science.-COLLAPSE
Hmm, I avoid dairy for both health and animal welfare reasons, but I think the offensiveness of the ad is overblown. (FWIW, I'm female.) People are so sensitive and quick to become insulted and outraged. Is the ad in poor taste? Probably. But so is a lot of humor, and "funny" is in the eye of the beholder. Try not to get so worked up about it--if you're bothered by the ad just don't buy the...+READ
Hmm, I avoid dairy for both health and animal welfare reasons, but I think the offensiveness of the ad is overblown. (FWIW, I'm female.) People are so sensitive and quick to become insulted and outraged. Is the ad in poor taste? Probably. But so is a lot of humor, and "funny" is in the eye of the beholder. Try not to get so worked up about it--if you're bothered by the ad just don't buy the product. What's weird to me is that things like milk (or any other general food category, not brand) are advertised at all. Who buys milk because of an ad? It's one of those things you kind of either drink or you don't.-COLLAPSE
California Milk: Chock full of Recombinant Bovine Growth Hormone, and banned for human consumption in Canada, Australia, New Zealand, Japan and all European Union countries.
Oh snap. Maybe that was my PMS talking.
I had read somewhere that Calcium, more than the others, was responsible for diminishing PMS symptoms. And as Milk is indeed high in the stuff, their claim, however base, has good merit. Taking suppliments would certainly be better, but, no reason that you can't take suppliments and then wash it down with a tall, cool, refreshing glass of delicious milk!
I often wonder why they just don't emphasize that milk is an extremely versatile cooking ingredient and quite possibly the #1 super-food. At the very least I give them credit for giving the milk-mustache campaign a break.