Whole Foods Faces Boycott: Buy Stock!

Writer Peter Cohan advances a cogent argument on AOL’s DailyFinance that the Whole Foods boycott means it’s time to invest in the store’s stock.

Why? Despite some noisy consumer outrage over Whole Foods CEO John Mackey badmouthing Obama’s healthcare reform efforts in the Wall Street Journal, it’s unlikely the bad blood will translate into enough lost business to dent optimistic reports about the company. And the bad PR may artificially depress the stock price until the market speaks its (mild) peace. This argument, of course, is premised on the anti–Whole Foods folks wandering away and losing interest in their cause, as opposed to intensifying it and successfully swaying consumer opinion. So, like any stock pick, it’s a gamble.

Image source: Flickr member ilovemypit under Creative Commons