Bruni Takes It Rare

Why does New York Times restaurant critic Frank Bruni write so much about burgers on his blog? What national chain’s fast-food burgers does he deign to devour? Adam Kuban of A Hamburger Today gets to the bottom of these and other issues in a fun interview with the much-maligned critic. The questions are respectful, the banter is light, the discussion is refreshingly un–New York-centric, and Bruni wins points with me for his description of the ideal burger (thick, rounded, and grilled, made with ground chuck and topped with Swiss—never mozzarella or jack).

It’s interesting to see Bruni approached from this neutral, Q&A angle by a blogger, since the critic has long been lambasted in the land of blogs and message boards (most hilariously by Jules at The Bruni Digest) for turning his reviews into off-topic points about the restaurant industry, being unfair and pompous (not to mention being a cocktail rube), engaging in “star inflation,” and of course abusing the English language.

For my part, while I enjoy my share of Bruni-bashing, it’s refreshing to take a break. (I think reading Ruth Reichl’s enjoyable Garlic and Sapphires has also made me more sensitive to the plight of restaurant critics.) Still, Bruni does bring up a potentially annoying reason for his frequent burger-focused blog entries:

I don’t think I’ve written many—or maybe any—burger stories in the actual paper, other than my fast-food trip across the country. But you’re right that I’ve done a lot of blog posts about burgers. I think burgers are good Internet/blog material—they’re accessible; many people have experiences with and strong feelings about them; and so the subject of burgers often fosters an interesting, fun dialogue.

I agree that people have endless fun picking, panning, and dissecting burgers, but there’s a slight whiff of snobbery about this quote, as though Bruni is implying that “accessible” food is better left to the unwashed masses on the Internet, keeping the actual paper reserved for more rarified tastes. Is that breakdown roughly true? What should be the role of the food blog as opposed to the dining section of a given newspaper?