Dr Pepper TEN Scorns Female Customers

Published on Friday, February 25, 2011, by Joyce Slaton / Edit Post

All right, we get it, the rollout of "midcalorie" soda Dr Pepper TEN is supposed to corner the "dudes who like diet drinks but don't like looking unmanly" market (where, as Jezebel points out, Coke Zero and Pepsi Max have failed). It would just make this female soda-drinker so much happier if appealing to men wasn't accomplished so often by mocking and rejecting women. The brawny commercial for Dr Pepper TEN, part of a test campaign for the new brand, says that women can "keep the romantic comedies and lady drinks" and that the soda is "not for women." Really? Aw, you won't let us in the clubhouse for your He-Man Women Haters Club?

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  • Finally!! A diet drink free from cooties!

  • its moronick i like dr pepper chery vannila and regular diet shame they think they have to act like a bunch of morons to sell soda i think the writer that can up with this idea for a commercial is a small minded man
    and is no better than the equivilent tho grabbing his croch to sell sodsa
    must have a very small unit to be that insecuie to stup to that kind of small mindedness to sell soda the...+READ

    its moronick i like dr pepper chery vannila and regular diet shame they think they have to act like a bunch of morons to sell soda i think the writer that can up with this idea for a commercial is a small minded man
    and is no better than the equivilent tho grabbing his croch to sell sodsa
    must have a very small unit to be that insecuie to stup to that kind of small mindedness to sell soda the writter is a ass for writing it but the compay is very stupid for using this add compain also they need not publish this trash they showed no class and disrespected women every where
    frigures morons hire morons i will not buy their products any more and encurage all women to boycot their products take that dr pepper !!!-COLLAPSE

  • I don't think it's about men and women. The ad seemed specifically designed for 13 year old boys.

  • Advertising is a pretty superficial place to look for change in gender norms. TV is not a perfect mirror of social reality, and social reality is not defined by TV. Just see how well this product does and you will realize there is no global patriarcho-conspiracy based on soft-drink manufacturing and that a lot of dudes think this is stupid too.

  • i didnt see the commercial but its look corny as usual. i hate diet soda and im a woman. but i wouldnt mind reduced. they shouldnt have made it a gender thing.