Fond of Handi-Snacks Puddings or Kool-Aid Gels? Too bad. In a matter of months you won’t be able to find them on U.S. grocery story shelves. As the Associated Press reports, manufacturers like Campbell’s, Kraft, Sara Lee, and Heinz are pulling under-performing products from grocery store shelves and selling off lines.
Heinz, for instance, plans to dump 15–20 percent of its SKUs (stock keeping units, the unique identifier that every product has) over the next three years, while Procter & Gamble sold its Folgers coffee, Jif peanut butter, and Crisco oils and shortening brands to the J.M. Smucker Company.
The retrenching comes at the end of a decade-long grocery store “bubble” that saw thousands of new products introduced. The Associated Press writes that grocery store shelves are “straining with about 50 percent more products than 10 years ago, including new formulas, flavors, and sizes of existing lines.”
So if you’re a fan of blue ketchup, you’d better buy it while you can.