Starbucks Wheels Out the Coffee Trough

Starbucks is starting to sell coffee in a bold new size, the Trenta. At 31 ounces (nearly a liter), it's pretty big.

The coverage of this development has been more interesting than the event itself. The Brits at the Guardian wasted no time in calling the new size a "bucket." (A bit pejorative, a bit hostile, but, sure, basically right.)

The Canadians at the National Post wheeled out a graphic comparing the Trenta (at 916 milliliters) with the capacity of an average adult human stomach (900 milliliters). It also helpfully notes that the maximum capacity of the human stomach varies from 2,000 to 4,000 milliliters, which should suggest to the careful reader that while 916 milliliters is a lot of coffee for a normal person, for an average-sized AMERICAN, it's a mere snack.

Meanwhile, American media outlets are keeping things in perspective: The Consumerist notes that Dunkin' Donuts already sells a 32-ounce coffee—it's called a "large," and DailyFinance is not so much focused on the giant coffee as interested in the fact that you can buy it with a smartphone app.

The rollout of the Trenta is basically in keeping with almost every other development in mass-marketed food these days. Either food is marketed to cure you—it's got some sort of helpful fiber; or chipper, digestion-aiding microbugs; or it's going to help you lose weight—or it's marketed to kill you with joy, by being full of bacon, or covered in cheese, or just absolutely massive.

Here's a humble request, cast forth like fine sand tossed into a hurricane-force wind: food that tastes good. Let's collectively get back to making food that tastes good.

Image source: Flickr member Smuk Luka under Creative Commons