An Upscale Improvement on Kit Kats

Q.bel Chocolate Wafer Bars

Q.bel Chocolate Wafer Bars

I Paid: 99 cents for a 1.1-ounce package containing two bars (prices may vary by region)

Taste: 5 stars

Marketing: 4 stars

Kit Kats are some of the best candy bars in the universe. Crunchy, light, chocolaty, textured, and sweet—commonplace, yes, but they're frickin' delicious. Try and watch a Kit Kat commercial and then not want to eat a Kit Kat. Immediately.

Can they be improved upon, however? Yes. After driving around Lake Superior this fall, I made two interesting discoveries to this end.

The first is that Canadian Kit Kats are just plain better: A coating of darker, better-quality-tasting chocolate kicks them up to a whole new stratosphere.

The second is that there's a new American product called Q.bel Chocolate Wafer Bars—found at co-ops and Whole Foods–like upscale groceries—that are even better than Kit Kats.

They're covered in Belgian chocolate, which gives them a depth and sophistication that mass-market candy bars in the U.S. can only dream of. (Granted, sometimes depth and sophistication take a back seat to the brutal gut impact of commercial candy, but let's look at this from a gourmet perspective for a moment.) Q.bel bars are crispy and airy to a degree that Kit Kats aren't; a few of the flavors even contain an extra-impact layer of crunch in the form of crisped rice. The Dark Chocolate variety is particularly good, with an almost fruity note. The Peanut Butter was a little more problematic, as the peanut flavor tasted almost unhulled in its hard-core nuttiness, but if you're looking for peanut kick, here's your candy bar.

In short: Q.bel steps up a great concept to a higher level, and there's always room for that.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster Daily videos, he samples offerings from supermarket aisles and fast-food menus. (Click here to see all of James's previous Supertaster work.) You can follow him on Twitter and fan him on Facebook.

POST A COMMENT |9 Comments

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  • we had mini cherry kit kats around valentines day in maine, USA. i love kitkats and american chocolate i personally think its the best in the world when it comes to satisfaction. i wont pass up a reeses, fast break or cups for any euro chocolate lol

  • American KitKats are made by Hershey under licence purchased from Nestle - Nestle make the bars in the rest of the world. Japanese KitKats are impressive however - I really love the kind with cherry-blossom flavoured wafers and pink chocolate.

  • Wow never knew Canadian kit kats taste different in the US I though they would be the same. I need to do a taste test next time I travel to the states. Ohh I had kit kats from UK and they taste same as Canadian version. Also love the Japanese kit kats last funky flavor was chesse

  • Japanese Kit Kats are amazing as well. They come in a variety of seasonal flavors-green tea, bitter almond, melon, milk tea, etc. You can find them at some Japanese markets.

  • I ate a small kit kat a work the other day when I missed lunch. Utterly gross palm oil slick in my mouth, no chocolate flavor, horribly sweet, and well, boring. Blevk.

  • Is the Canadian Kit Kat the same as the UK Kit Kat?
    I ask because UK Kit Kats are sold in the US in 'British Shops' and international grocery stores.

    I found the wafers withinthe UK Kit Kat to be darker and reminded me of graham crackers in taste. The chocolate seemed darker but still a milk chocolate.

  • Visiting Newport last summer, I bought Q.bels in a health food store. They are a real treat. I brought some back home to Toronto and made them last as long as I could, though they got a bit melted on the trip home. Still better than our Canadian Kit Kats!

  • Canadians have a long history of demanding the best when it comes to chocolate bars. We tend to favour chocolate over chocolately coating. And please don't try to price-gouge us or we'll stage a nation-wide protest! http://bobbea.com/treasure/vancouver/chocolatewar/chocolatewar.html

  • yes! canadian kit kats are better! thanks for noticing...none of my american friends believe me