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In its latest advertising ploy, Burger King is scouring the planet for humans who have never eaten a burger. It appears that BK execs have determined that Whopper virgins are the key to settling the age old question: Which is better, the Big Mac or the Whopper?
The commercial has been ridiculed by many as being contrived and culturally insensitive, but I think that the critics have gotten it all wrong.
First of all, if this were a real taste test, they would’ve compared the Whopper to its true equivalent, the Quarter Pounder, not the Big Mac.
Second, those native outfits seem a bit too new and shiny. Are we supposed to believe the “filmmakers” really searched out people who literally didn’t know how to pick up a hamburger?
Third, do we really expect people to have a preference or even care? I’m sure that both burgers tasted equally as bad.
The point is, this whole thing is as big of a spoof on documentary filmmaking as Borat. Be that as it may, the concept is entertaining, and there’s an entire minidocumentary that is full of footage of horrified taste testers. I hope the subjects were paid well.
"People who have a fraction of our obesity related problems. "
People who have a fraction of our lifespan.
I think this is one of the stupidest things I've seen in months. Let's use a helicopter to bring a broiler to cultures who have subsisted (for hundreds of years) on local, organic, sustainable food. People who have a fraction of our obesity related problems. Let's feed them this highly processed product and act surprised that they don't know what it is. How elitist, obnoxious, and stupid can you...+READ
I think this is one of the stupidest things I've seen in months. Let's use a helicopter to bring a broiler to cultures who have subsisted (for hundreds of years) on local, organic, sustainable food. People who have a fraction of our obesity related problems. Let's feed them this highly processed product and act surprised that they don't know what it is. How elitist, obnoxious, and stupid can you be? Fast food does not taste like food. Did you notice many tasters had 'no preference'? Very polite of them.-COLLAPSE
I agree with you CuriousCat!! We (USA) have caused more global obesity, diabetes, heart disease, and premature death with our "so called" Tasty food than probably any other country or society in the world!! Capitalism! Nothing in the world like it!!
"First of all, if this were a real taste test, they would’ve compared the Whopper to its true equivalent, the Quarter Pounder, not the Big Mac."
You must be really fun at parties.
The 'filmakers' get treated to fresh hearty home-cooked food and handmade coats, and in return the locals get their first taste of sodium laden over-processed saturated fat? What a rip.
At least the burgers looked hilariously pathetic during the panels.