OK Go Is Toast

You gotta hand it to OK Go. They're roughly 50 percent musicians, 50 percent video artists, and 100 percent interesting. The band that made a musical performance on treadmills into an inescapably well-known image (and followed up with a Rube Goldberg video that easily ranks among the five most ambitious videos ever produced) is back with a stop-motion animation video literally etched into pieces of toast. It's a bit more soft-spoken than a bowling ball triggering a rolling barrel that starts a car rolling indoors, but it's still quite beautiful.