Hershey’s: Selling Out Chocolate, One Piece at a Time

Screw you, Hershey’s.

That’s what chocolate-lovers—well, this chocolate-lover, at any rate—are/is saying to Hershey’s, the company that just ruined Milk Duds by gutting them of even the small and pathetic chocolate content they once clung to.

TodayShow.com reports on the changing face of low-end American “chocolate”:

Products such as Whatchamacallit, Milk Duds, Mr. Goodbar and Krackel no longer have milk chocolate coatings, and Hershey’s Kissables are now labeled ‘chocolate candy’ instead of ‘milk chocolate.’


What’s going on here? On Friday, TODAY consumer correspondent Janice Lieberman reported that Hershey’s has switched to less expensive ingredients in several of its products. In particular, cocoa butter—the ingredient famous for giving chocolate its creamy, melt-in-your-mouth texture—has been replaced with vegetable oil.

Here’s the good news: The FDA, defender of the consumers, weighed in last year in defense of industry groups trying to replace cocoa butter with vegetable oil in chocolate products.

“Chocolate lovers need not be alarmed about the future of their favorite product,” the FDA said in a consumer update. “Cacao fat, as one of the signature characteristics of the product, will remain a principal component of standardized chocolate.”

Thanks, the FDA, defender of consumers. Thanks also for your ambiguous statements about possibly toxic baby bottles and approving a potentially deadly new antibiotic despite fraud concerns.