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Thank you, SFoodie, for breaking the silence and saying what we were all thinking: WTF on that Widmer Brothers Brewing press stunt? Yes, several Bay Area food media outlets received cardboard mailing tubes containing three-feet-long bourbon-barrel staves with an invitation to a release party for a new beer nailed to them. As SF Weekly food critic Jonathan Kauffman put it in his post: "What in the #$^@ do I do with a piece of charred wood?" Well, Kauffman, we'll take your stave, and raise you a coffin.
Earlier this month, we received an invitation to a Halloween "Glampire" ball at Jordan Vineyard & Winery—in the form of a parchment scroll that came in its own specially crafted wooden coffin. There was also a USB drive in the shape of a wooden cross containing additional party information and a video, and the coffin was wrapped in a silver chain with a heart locket.
Are you happy now, Jordan and Widmer? PRESS! It's happening! Feel the magic! I want to know: Is it worth the five figures you put into these campaigns? (Note: I do not know how much the campaigns cost. This is a guesstimate.)
Photograph by Chris Rochelle
A very gracious response to a douchey post.
As a family business in an industry becoming increasingly corporatized, I am proud of the fact that our Glampire invitation was concieved, shot, edited, written, printed and assembled in-house by all of the talented people I am so fortunate to work with. No outsourcing here. With some imagination, talented folks and very little $$ you can be very creative!
Since boyhood Halloween has been my...+READ
As a family business in an industry becoming increasingly corporatized, I am proud of the fact that our Glampire invitation was concieved, shot, edited, written, printed and assembled in-house by all of the talented people I am so fortunate to work with. No outsourcing here. With some imagination, talented folks and very little $$ you can be very creative!
Since boyhood Halloween has been my favorite holiday and since taking over the winery I wanted to continue to enjoy it especially since in most years it marks the end of harvest as well.
The wine business is fundamentally a relationship business, and our annual Halloween party is an opportunity for all of us at Jordan to connect and reconnect with wine buyers, distributors, and yes some press too. Jordan like most family owned wineries cannot compete wiht the Constellations, Brown-Forman's and other wine giants' resources. We choose to tell our story by way of personal relationships in the context of a good time. In my humble opinion, no one should be in this business if they cant enjoy a good time. That is why I left the practice of law for the winery...:)
I hope that the recipients of this invitation will accept, and share in the good time on October 23rd.
Respectfully,
John Jordan-COLLAPSE
Both events sound awesome. I CANNOT wait!
Um, I used to do silly stunts like that 20 years ago. We sent clever little dimensional things in the mail because a #10 envelope was o so boring!
I'll take a guess that the all in cost of the stave is about $250-350 per piece. And the letter is a mere $50.