Popped Sorghum: The New Smart Food?

Popghum

Popghum

I Paid: $18 for six 3-ounce bags (prices may vary by region)

Taste: 3 stars

Marketing: 3 stars

You can't accuse the Popghum people of not trying. While pushing their rather strange new product, an organic popped sorghum snack designed to go head to head with popcorn, the producers make a lot of ambitious claims. These include that "it's like popcorn—only better"; that it tastes, to be even more specific, "just like mini premium popcorn, only slightly sweeter and with a better crunch"; and that "best of all, it doesn't have those pesky hulls. They're a choking hazard and a real pain in the gums!"

Seriously? A choking hazard? Sure enough, the American Academy of Pediatrics seems to think so—at least for young kids.

So, what of the bold and boastful taste claim? Popghum is not like popcorn only better. It's like smaller, slightly stale popcorn, and it's sort of annoying trying to gather together enough of the itty-bitty kernels to make up a mouthful of the stuff. That said, when well seasoned (as in the Grey Sea Salt variety), it's pretty tasty, and certainly resembles its nemesis enough to compel repeated snacking. The only other flavor currently on the market (Chili & Cheddar) is a bit of an underpowered disappointment, but upcoming flavors, such as Ethiopian Berbere, Apple Pie Spice, Caramel & Sea Salt, Green Curry, Spicy Cajun Creole, and Caribbean Adobo, sound promising.

So, Popghum is more irritating to eat but is a healthier alternative to conventional buttered popcorn (and a safer option for younger diners). Plus, it's hard not to root for entrepreneurs who have the guts to take on one of the best-established snacks on the market.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster Daily videos, he samples offerings from supermarket aisles and fast-food menus. (Click here to see all of James's previous Supertaster work.) You can follow him on Twitter and fan him on Facebook.

POST A COMMENT |16 Comments

COMMENT

  • stevejo33, any company that finds the World Wrestling Federation to be a worthy charity gets my business!

  • Just saw on Mini Pops website (www.myminipops.com) that they're coming out with Caramel covered popped sorghum - like cracker jacks

  • I just bought my first box of the chili cheddar and thought it was a really great savory snack. The smaller "pops" take a little getting used to but the fact that they are lower in fat and calories than smart food and other "gourmet" popcorns makes them a winner. Best thing is that they are only $2.97 a bag. Same price as smartfood but its organic, and they donate to WWF. Can't wait to try their...+READ

    I just bought my first box of the chili cheddar and thought it was a really great savory snack. The smaller "pops" take a little getting used to but the fact that they are lower in fat and calories than smart food and other "gourmet" popcorns makes them a winner. Best thing is that they are only $2.97 a bag. Same price as smartfood but its organic, and they donate to WWF. Can't wait to try their new flavors!-COLLAPSE

  • I bought popghum retail in the Mom's Organic Market in Alexandria, VA, and I thought it was great! I don't have a problem with the size - yes, it's harder to cram your mouth full of food, but that did not bother me. The price was completely reasonable - the same as other saly snacks. Well worth the high quality ingredients - grey French sea salt is so much tastier and more complex flavor than...+READ

    I bought popghum retail in the Mom's Organic Market in Alexandria, VA, and I thought it was great! I don't have a problem with the size - yes, it's harder to cram your mouth full of food, but that did not bother me. The price was completely reasonable - the same as other saly snacks. Well worth the high quality ingredients - grey French sea salt is so much tastier and more complex flavor than cheap regular salt-COLLAPSE

  • Mini Pops is also a company that's got popped sorghum in about 6 or 7 flavors. www.minipopsinc.com is the website

  • Popghum is AWESOME! You have to try this for yourself. No hulls and it tastes great. Plus they're donating to WWF!

    Read Tasting Table's article: http://tastingtable.com/entry_detail/national/2019/Sorghum_shakes_up_the_snack_world.htm

  • This seems to be a version of " roasted jowar or jowari " sold in Indian grocery stores. In India, specially in agricultural / farming households, its a common snack right after its harvest because thats when it tastes the freshest . Ofcourse its sprinkled with salt , turmeric , red chilli and sometimes chaat masala. I'm guessing this gourmet version will cost a pretty penny too. I'd stick with...+READ

    This seems to be a version of " roasted jowar or jowari " sold in Indian grocery stores. In India, specially in agricultural / farming households, its a common snack right after its harvest because thats when it tastes the freshest . Ofcourse its sprinkled with salt , turmeric , red chilli and sometimes chaat masala. I'm guessing this gourmet version will cost a pretty penny too. I'd stick with the spicy but cheap version available in Indian grocery stores
    :P-COLLAPSE

  • I don't get it. Is it "slightly stale" or is it "pretty tasty." You say both in the same paragraph. Sounds like you're one of those reviewers who thinks negative criticism is necessary for an intelligent review. I've had Popghum and it's great. It's also much better for kids who can easily choke or break their teeth on popcorn.

  • Mini Pops is another commercial brand - they have the Andrew Zimmern clip on their website :) http://www.minipopsinc.com/

  • I saw Andrew Zimmern try this when he visited an African country. Sounds like you have to eat it with a spoon. Hmm, interesting.

  • "It's like smaller, slightly stale popcorn, and it's sort of annoying trying to gather together enough of the itty-bitty kernels to make up a mouthful of the stuff."

    Yeah, it sure does sound great.

  • "Popghum" is a singularly unappealing name.

  • who carries these??

  • now THESE might make some decent Krispie treats!

  • The choking hazard thing sounds weird... unless you've gotten a hull stuck in just the right place in your throat and had a coughing fit. It's awful.

  • i first saw "popped sorghum seeds" on an episode of Bizzare Foods with Andrew Zimmern..... i thought - thats a cool idea, i should make that.

    it never happened, and now they have a commercially made one?! interesting.... i heard its good, but i'm not sure about this particular product.