Why Is the Bottled Water Market Crashing?

Bottled water sales

Recently a press release from the Beverage Marketing Corporation caught our eye, calling attention to a drop in bottled water's sales in the last two years after continuous growth all through the 2000s and a peak in 2007. Are the anti–bottled water/pro–tap water movements finally making a dent in bottled water's sales? Or do people just not have the cash to drop on it anymore due to the recession?

Statistic sources: Beverage Marketing Corporation; U.S. Bureau of Labor Statistics

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  • We also have a filter system at the sink and connected to the refrigerator (reverse osmosis), which is why we no longer buy bottled water.

  • We bought a water filtration system and have cold filtered water in our refridgerator at all times. We've saved at least $20 a month if not more...over a year that is $240 we no longer spend.

  • I use a good water filter, not Brita and a stainless steel water bottle, which I've had for years. The bottle even keeps the water cold. Plastic is not good for you and neither is the Nalgene.There are no regulations on bottled water and they've found arsenic and other chemicals in it. It's also been proven that most of it is tap water.Many corporations have gotten into the bottled water business...+READ

    I use a good water filter, not Brita and a stainless steel water bottle, which I've had for years. The bottle even keeps the water cold. Plastic is not good for you and neither is the Nalgene.There are no regulations on bottled water and they've found arsenic and other chemicals in it. It's also been proven that most of it is tap water.Many corporations have gotten into the bottled water business and they are sucking the land dry. In many places people now don't have enough water to drink, let alone bath. They've sucked so much out that there are now sink holes around the world.-COLLAPSE

  • As long as my NY metro area tap water, after going through a brita filter, still tastes and smells like a swimming pool, I'm buying bottled water.

  • In Italy along the heritage coastline bottled water is banned:

    http://www.telegraph.co.uk/news/worldnews/europe/italy/8016115/Italy-bans-the-plastic-water-bottle-along-heritage-coastline.html


    Paris provide fresh still water and also carbonated to fill your own bidon:

    http://www.guardian.co.uk/world/2010/sep/21/paris-park-fizzy-water-tap


    It's the way to go.

  • I used to love refilling store-bought water bottles too, but found out that the plastic (#1) isn't meant for more than one use. Every time I buy a Nalgene or other re-usable bottle I lose it!!

  • Bottled water is the most idiotic fad of the last century, it's gotta end somewhere.

  • Maybe people are paying attention to things like this:

    http://www.u-tube.com.au/the-story-of-bottled-water-2010/

  • Yes, it does. You may be looking at the brown line, which tracks the unemployment rate over the same period, instead of the levels in the bottles, which peaked in 2007.

  • The graph does not support the contention that bottled water sales are down over the past 2 years.

  • I think the popularity of bottled water got the attention of the local municipalities. I can say that my tap water quality was recently improved dramaticly. No longer can we actually see the particles in the tap water. Almost good enough to drink.

  • I like bottled water for hiking - actually it's the bottles that I like. The 25 oz pop top bottles fit in pack pockets better than typical liter Nalgene bottles, and the top is easier to operate one handed. The thinner more flexible bottle walls also work better, much better than the stiff bicycle bottles of the past. With refills one bottle easily lasts a two week trip.

    I also like to reuse...+READ

    I like bottled water for hiking - actually it's the bottles that I like. The 25 oz pop top bottles fit in pack pockets better than typical liter Nalgene bottles, and the top is easier to operate one handed. The thinner more flexible bottle walls also work better, much better than the stiff bicycle bottles of the past. With refills one bottle easily lasts a two week trip.

    I also like to reuse those rectangular half gallon juice bottles - for the cooler, and drinking water while car camping.-COLLAPSE

  • As an avid hiker/backpacker, I have quite an assortment of water bottles. I have never bought a bottled water, nor would I. I fill my bottle with filtered tap water when I leave the house and keep a MT bottle in the car. The whole bottle water debacle has been harmful to the environment. Thank God it looks like it is finally coming to an end.

  • Tap water is free, you pay to have someone clean it and test it for diseases, and then you pay again to have your sewage recycled into the environment.

    It is a small price to pay for something which is considered a luxury in a lot of the world.

  • Bottled water doesn't have any taste, it's just blech to me. Tap has always been fine for me. Living in the desert you ALWAYS carry water with you. I have seen 113 degrees with 1% humidity, too easy to get dehydrated here. I fill up apple juice bottles, and freeze them , or other smaller bottles to carry around. They are all filled with tap water.

    As for chlorine taste, fill a jug, and let it...+READ

    Bottled water doesn't have any taste, it's just blech to me. Tap has always been fine for me. Living in the desert you ALWAYS carry water with you. I have seen 113 degrees with 1% humidity, too easy to get dehydrated here. I fill up apple juice bottles, and freeze them , or other smaller bottles to carry around. They are all filled with tap water.

    As for chlorine taste, fill a jug, and let it sit for a day. The chlorine will gas off. This is what you do for filling fish tanks.

    Personally I find bottled water the ultimate waste of resources, and money.-COLLAPSE

  • If I drink a bottle of water I'll refill it 10-12 times from the cooler at work before I put it in the RECYCLE bin. You can fill it partway and freeze it, fill it the rest of the way and you have cold water.

    At home our water is sometikes really chloriney so we fill our own 5-gallon bottles at the local water store. We've had the same bottles for years.

    Costco used to have area rugs that...+READ

    If I drink a bottle of water I'll refill it 10-12 times from the cooler at work before I put it in the RECYCLE bin. You can fill it partway and freeze it, fill it the rest of the way and you have cold water.

    At home our water is sometikes really chloriney so we fill our own 5-gallon bottles at the local water store. We've had the same bottles for years.

    Costco used to have area rugs that were made from recycled bottles. I bought one and like it just fine, but they quit carrying them, I wish now I'd bought several. They're cheap and recycle plastic bottles.-COLLAPSE

  • You don't see alot of people walking around with a bottle of water like you did a couple of years ago. I wish the same would go for cell phones.

  • The Brita commercial about there being enough plastic bottles discarded in one year to circle the earth three times got me. And then there's tat blob of plastic waste in the Pacific the size of Texas. Its time we all woke up.

  • I have a filter on the tap at home. Bottled water is expensive, causes unnecessary use of resources, and produces unnecessary waste. And, the worst of the stuff, spring water, involves destroying valuable natural habitat.

    I won't buy bottled water.

  • Tap water is free??? I pay $60 per month for water and sewer service for 2000 gallons.

  • I think it's also thanks to the incredible popularity of Nalgenes and Klean Kanteens, at least here in Northern California. It seems like everyone, including myself, has a reusable bottle covered in stickers and paint... Much more fun than disposable. Plus San Francisco tap water comes from Hetch Hetchy (Yosemite) and tastes great.

  • I tend to buy bottled water for the container instead of the actual water. When I do finish the water I tend to keep the bottle with me for a water and refill it whenever I can.

    The other exception is mineral water like Perrier or Pelligrino. When I get a faucet with Perrier then I'll stop buying this too.

  • Bottled Water tastes gross and is expensive.

    Tap Water tastes great and is free.

    I made my decision long ago.

  • or maybe it's the price wars...? unit volume up, total $$$ down...?

  • I still like having bottled water on board in the back of my truck. It fills in nicely when I leave home without an already filled container - straight from the tap. Time was when drinking water came last on my list, in lieu of cocktails and coffee. Now - water is all I need!

  • I'm waiting for bottled air. Give it a few years.

  • Plus metal water bottles are getting cheaper and are popular give-aways.

  • Pocketbook or planet, I don't care. Just glad the stupidity is coming to an end!

  • A little of both I think. People are more price sensitive these days and so no longer buy into purchasing filtered tap water for $1+ a bottle.

  • Good point Val! Recession would be my first guess + public awareness campaigns.

  • BPA baby, BPA.