Tweet What You Eat! And Win!

Oh, Twitter. All it's good for is boring updates on what you're having for breakfast. (Eggs. Scrambled.) Why do you care? Why should you join the rabble? BECAUSE YOU CAN WIN A PRIZE, THAT'S WHY.

A pretty sweet prize: $200*! Follow @CHOW, tweet us what you're eating right now (be sure to include the contest sponsor hashtag: #lexus), and we will pick five winners at random from the most pleasing tweets. (And by "most pleasing" we mean if we like what you're eating, if it makes us hungry or jealous or just sort of wistful, then you'll be advanced to the sweepstakes.) The challenge starts at noon PT today (September 9) and ends at midnight. If you don't win this time, you'll get another chance next Thursday; the sweepstakes continues every Thursday through the end of September.

Do it. What are you eating? People really want to know, man. And who cares if they don't? $200* is at stake!

NO PURCHASE NECESSARY. MUST BE LEGAL RESIDENT OF ONE OF THE 50 UNITED STATES OR DC, 18 YEARS OF AGE OR AGE OF MAJORITY IN STATE OF RESIDENCE OR OLDER AT DATE OF ENTRY INTO THE SWEEPSTAKES AND A FOLLOWER OF @CHOW ON TWITTER.COM. VOID IN PUERTO RICO, ALL U.S. TERRITORIES AND POSSESSIONS AND WHERE PROHIBITED BY LAW. SWEEPSTAKES ENDS AT 11:59:59 PM PT on 9/30/10. SEE OFFICIAL RULES FOR DETAILS.

* Prize to be awarded in the form of a prepaid credit card.