What You See Is What You Get … Not!

Published on Wednesday, May 21, 2008, by MiriamWolf / Edit Post

Fast Food: Ads vs. Reality has become quite the Internet phenomenon, even inspiring copycat efforts on the part of more mainstream outlets.

Now comes the German response. The ad critics at Pundo3000.com have created Werbung Gegen Realität. It’s a well-done look at 100 packaged foods photographed and compared side by side with the packages they came in—usually illustrated with a beauty shot of what the manufacturers want you to think the food will look like. Chocolate seems to fare pretty well, while canned meat and TV dinners do pretty poorly.

One thing the folks behind Fast Food: Ads vs. Reality should consider: a snappy video to accompany their findings.

ALLFood Media
POST A COMMENT |2 Comments

COMMENT

  • This is an hilarious website. I couldn't stop looking! Some of the canned fish and salads were so bad.... Thanks for the post, it was fun!

  • Actually, on the original site, many (not all) of the images look pretty similar to me. Which, of course, raises a whole other question of what kind of chemico-Faustian bargain had to be struck for that to be the case.