The CHOW 13

—THE CHOW 13


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ILLUSTRATION: FRANK STOCKTON

DEBORAH MADISON

Deborahmadison.com

Vegetarian food was once sullen, stodgy, and centered around brown grains. Then along came cookbook writer Deborah Madison, and lo! She giveth the people balsamic vinegar, black beans with chipotle chile, roasted beets, and arugula salads. The self-described “painfully shy” native Californian worked at Chez Panisse before opening Greens in San Francisco, serving, as she says, “bright, sophisticated, delicious, and pretty” vegetarian food. The Greens Cookbook and its sequel followed, showering class and frisée salads onto two-plus generations of home cooks. And the hits kept coming.

Some griped that Greens’ recipes were too complicated (many of the lasagne dishes, for instance, require that you make both a béchamel sauce and a tomato sauce). But Vegetarian Cooking for Everyone changed the game again. The 1996 James Beard–winning bestseller “probably opened more eyes than any other cookbook in the ’90s,” said the New York Times’ Mark Bittman, with scores of easy techniques for preparing nearly every vegetable you could possibly think of.

Madison, who now lives in rural New Mexico where she has a garden and does yoga, also helped drive interest in the eating-local phenomenon. She roamed the country sampling farmers’ markets for the gorgeous, delicious Local Flavors (2002). And she even threw in a chicken dish or two. Madison is no longer a strict vegetarian, as long as the meat’s sustainably raised. As she has taught us, one doesn’t eat vegetables just because one doesn’t eat meat. One eats them because they taste really damn good.

What was your big break?
“One was going to Chez Panisse for dinner, then actually being able to work there starting the next day. It really set my imagination on fire. I was eating the foods I had always dreamed of but didn’t know they actually existed. The other break came when an editor from Bantam Books thought that The Greens Cookbook was a good idea.”

Who inspires you in the food world?
“Farmers and producers who are on the ground, working hard and getting their hands dirty. It’s not glamorous, even though what gets produced might be showcased in a glamorous setting. It takes such heart and perseverance to produce food. At least I imagine it does! Even my little vegetable beds are a challenge.”

What was the last most satisfying meal you had?
“French fingerling potatoes. I roasted them in this amazing ghee I’ve been using from Ancient Organics in Berkeley. They came out all crusty and golden. I served them with some crunchy salt and a big mess of rapini and a gorgeous local goat cheese—a pyramid with a layer of ash. [My husband and I] opened a bottle of Ridge Zinfandel. Simple, and so, so good.”

Matt Timms Novella Carpenter Duane Sorenson Sandor Katz Josh Viertel Richard Blakeley and Jessica Amason Ryan Farr Deborah Madison Roy Choi Sam Calagione Bryant Terry Christina Tosi

POST A COMMENT |8 Comments

COMMENT

  • I am so deeply over Slow Food USA. Was cool in 2000, definitely does not merit attention now. 300 picnics is the stuff of revolution? Big time boring, just like Slow Food has been for...um....the past decade? Novella deserves the shout out, awesome.

    But, it's the first time you guys are doing this so I am sure it will get better!

  • I have to disagree-What Sam Calagione is doing for beer has brought the craft beer movement to a whole new level. Just one example is Dogfish Head's ancient ale series, or "liquid time capsules." They recreate and reinterpret ancient brewed beverages based on chemical analysis of pottery shards from archeological finds. You may think that this idea is purely novel, but the ales are intricate,...+READ

    I have to disagree-What Sam Calagione is doing for beer has brought the craft beer movement to a whole new level. Just one example is Dogfish Head's ancient ale series, or "liquid time capsules." They recreate and reinterpret ancient brewed beverages based on chemical analysis of pottery shards from archeological finds. You may think that this idea is purely novel, but the ales are intricate, unconventional, and most of all delicious! Beer is the new wine, and Sam Calagione proves it.-COLLAPSE

  • @davina-thank you pointing me in the right direction and highlighting each illustrator in the comments box. They all rock!

  • HillJ -- we love our illustrators, there are four of them and we're so proud of the work that they did. They are Nathan Fox, Yuko Shimizu, Frank Stockton, and Eamo. Their credit lines are underneath each image.

  • Props to the "head shot" illustrator. They too deserve credit....heck, why not credit them!

  • Just because people have been doing coffee bars since 1988 doesn't mean they've been doing them right.

    ::cough::Starbucks::cough::

    And no, people weren't doing anything close to what Caligione, Cilurzo, Arthur, Allagash, et al are doing now 20+ years ago. Wait a sec, how many of those guys from back then are still at it? Surprisingly few.

    By your reasoning, no one should get...+READ

    Just because people have been doing coffee bars since 1988 doesn't mean they've been doing them right.

    ::cough::Starbucks::cough::

    And no, people weren't doing anything close to what Caligione, Cilurzo, Arthur, Allagash, et al are doing now 20+ years ago. Wait a sec, how many of those guys from back then are still at it? Surprisingly few.

    By your reasoning, no one should get superlatives for any of this slow food, locavorism nonsense because really, no one's done anything new with that, oh, since the beginning of human civilization.-COLLAPSE

  • Great job on 10 of 13 picks. But picking Deb Madison in Chow 2009 is like giving Scorcese that Oscar a couple years back...the timing is wrong, just give the Lifetime Achievement Award instead. And really guys, you've picked a beer guy and a gourmet coffee guy...in 2009? NOTHING has really changed/no innovation in coffee or beer since 1988...just a few new personalities who hit the market more...+READ

    Great job on 10 of 13 picks. But picking Deb Madison in Chow 2009 is like giving Scorcese that Oscar a couple years back...the timing is wrong, just give the Lifetime Achievement Award instead. And really guys, you've picked a beer guy and a gourmet coffee guy...in 2009? NOTHING has really changed/no innovation in coffee or beer since 1988...just a few new personalities who hit the market more right, that's all.-COLLAPSE

  • I'm not getting this pick. Micro beer is 25 years old, and the 'special ingredients' story is way overdone. This guy is just slightly more interesting and his beers are just slightly better.