Huffable Chocolate

Published on Tuesday, June 23, 2009, by James Norton / Edit Post

What’s new? What’s great? What’s weird? Our columnist samples offerings from supermarket aisles and fast-food menus.

Huffable Chocolate

Le Whif

By: Labogroup
I Paid: About $14 for six inhalers plus shipping and handling (prices may vary by region)

Taste: 2stars

Marketing: 5stars

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster column, he samples offerings from supermarket aisles and fast-food menus. You can follow him on Twitter and fan him on Facebook. His wife, Becca Dilley, takes the photographs for Supertaster. She specializes in weddings and food photography, and is the coauthor of and photographer for the book on Wisconsin's master cheesemakers.

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POST A COMMENT |8 Comments

COMMENT

  • Hahahah great video, once again. I love Supertaster!!

  • I love chocolate. Most certainly the dark variety, but this looks really silly and definitely over priced. Perhaps it's tied to the tobacco companies looking for a new product.

  • ha, i made the original post about this in the food media forum i think a few months back

  • I can't imagine anyone feeling any kind of satisfaction from this product. I can only imagine the spin off products from this company--I'm thinking of my family sitting down for Thanksgiving dinner only to be confronted with a scratch-and-sniff version of turkey, mashed potatoes and cranberry sauce. Scritch scratch sniff and we all go off for a nice nap. LOL

  • Soufi, funny I thought to myself a woman would never settle for "inhaling" a chocolate bar :)

    She'd unwrap a lucious dark chocolate for lunch and enjoy the heck out of it!

  • This seems to me to be the epitome of masochism. And if the whole point is to refrain from eating chocolate, I think it would rather make me want to eat some very badly!

  • (the video didn't work the first few tries--oops. ignore)

  • Even drug companies haven't been able to release powdered versions of their drugs via nasal inhalers due to the obvious issue (not related to brown sneezes).