Are There Really Two Scoops of Raisins in Raisin Bran?

Published on Friday, April 24, 2009, by Roxanne Webber / Edit Post

Contrary to what the packaging and years of television conditioning would have us believe, the raisins in Kellogg’s Raisin Bran are not added by a happy sun wielding two little scoops. The Two Scoops!™ promise that appears on Raisin Bran boxes is a marketing phrase “intended to differentiate Kellogg’s Raisin Bran from other types of raisin bran,” says Susanne Norwitz, Kellogg Company spokesperson. The raisins are added to the cereal by weight.

“Because we make Kellogg’s Raisin Bran in several package sizes, the amount of raisins in each package may vary and increases proportionately with the size of the package,” says Norwitz. “Each box contains approximately the same percentage by weight of raisins and flakes.”

In our unscientific analysis, we found that a 20-ounce box of Raisin Bran contained a scant cup of raisins, so for that size package, a “scoop” equals a stingy half cup.

Next up in CHOW investigations: Are the California raisins in Post Raisin Bran really the biggest and plumpest?

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POST A COMMENT |6 Comments

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  • Actually, I DO find they're the plumpest. I'd rather eat the raisins from the cereal box than the bulk or packaged ones.

  • Well, one thing they certainly load into Raisin Bran is sodium. I hadn't really focused on it until I saw a report recently but RB, and a few others, have about six times as much salt per serving as other breakfast cereals.

    Next . . .

  • Even more basic question. Figuring cost per unit weight, are you better off buying whatever brand of raisin bran cereal, or is it a better value to buy bran cereal and raisins separately, and add the raisins to the bran flakes yourself? It's not like it's a complicated process to add the raisins, so are you being charged a premium for it? Or is the pre-packaged raisin bran the better value?

    I...+READ

    Even more basic question. Figuring cost per unit weight, are you better off buying whatever brand of raisin bran cereal, or is it a better value to buy bran cereal and raisins separately, and add the raisins to the bran flakes yourself? It's not like it's a complicated process to add the raisins, so are you being charged a premium for it? Or is the pre-packaged raisin bran the better value?

    I never checked into raison bran, but the one time I did a price comparison of the local store's granola with raisins vs. without raisins and buying the raisins separately, the "separate" route was a significantly better value - at least at the time I did the comparion.-COLLAPSE

  • Eight ounces of raisins in a 20 oz box of cereal seems like a lot to me. So why does Chow call it "stingy"?

  • Exactly, once again chowhound has failed to actually inform us with any truly useful information. I didn't really think they had people sitting there scooping raisins into the box. Sheesh.

  • But the question really is, how does the "stingy half-cup" of Raisins in Raisin Bran compare to the competition? If they also contain the same amount of raisins by weight, is it the scoops, rather than the amount, that differentiates Raisin Bran from the competition?