The Hamburger Through Time
A short history of the greatest American food icon
The Hamburger Through Time(cont.)
«1984 "Where’s the beef?" Wendy’s famous commercial starring Clara Peller debuts.
1985 One out of every six restaurant trips in the nation ends at a McDonald’s.
«1987 In-N-Out’s president, Richard Snyder, begins printing Bible verses on the bottom of the restaurant’s food packaging (including John 3:16 on the drink cups and Revelation 3:20 on the burger wrappers).
«1989 Carlo Petrini creates the Slow Food organization as a statement against fast-food chains, after protesting the opening of a McDonald’s located on the Spanish Steps in Rome.
«1989 The world’s largest hamburger (5,520 pounds) is served at the Burger Fest in Seymour, Wisconsin. The record still holds.
«1990 After 14 years of Cold War negotiations, McDonald’s opens in Moscow’s Pushkin Square, just a few blocks from the Kremlin. Seating 700 patrons and employing more than 600 people, it is the largest McDonald’s to date.
«1994 The movie Pulp Fiction is released. Viewers learn that a McDonald’s Quarter Pounder with Cheese is known as a Royale with Cheese in Paris.
1995 Jack in the Box revives its clownlike mascot, Jack, to represent the company in advertisements.
2000 Daniel Boulud’s $32 DB Burger debuts.
2001 Eric Schlosser’s book Fast Food Nation, which looks behind the scenes of the American quick-service food sector, estimates that Americans consume about 13 billion burgers annually.