Chipotle Is the New Vanilla
What’s next, chipotle-scented body lotion? Mojito dental floss? Fed in part by a booming urban Latino population, once-exotic flavors like “Mojito,” chipotle, and guajillo chiles have gone thoroughly mainstream and begun appearing in all sorts of unexpected places. Take Orbit Mint Mojito chewing gum and the Wienerschnitzel chain’s new chipotle hot dog, both launched this year. And don’t forget $12 bottles of Mojito grill sauce and dozens of chipotle-flavored mustards, salad dressings, and potato chips. We may not have achieved ethnic harmony in America, but we’ve certainly got well-integrated grocery stores.