The Fake Gatsby

Published on Wednesday, October 24, 2007, by Kara Zuaro / Edit Post

Address: 102 Norfolk Street, near Delancey Street
Phone: 212-228-5098
Hours: Tuesday through Saturday 7:30 p.m. to 4 a.m.
The Back Room
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The Back Room
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The Back Room
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• Entryway

Look for a sign on a metal gate that reads “Lower East Side Toy Co.” Enter, go through an alley, climb a couple of metal steps to an unmarked door, and if there’s no bouncer, let yourself in.

• Décor

Victorian bordello style, with gold-and-burgundy brocade wallpaper, a mirrored bar, and velvet sofas. There’s a VIP room behind a revolving bookshelf. (But if you haven’t been invited, we don’t suggest leaning on shelves in an attempt to crash the party.)

• Specialties

A classic Manhattan served in a teacup.

• Best Bottle on Shelf

Grolsch lager, which is served in a bag to make patrons feel like they’re sneaking a sip in a real speakeasy. Could this joint get any more gimmicky? Well, maybe if it hired a dinner theater troupe to stage nightly police busts.

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POST A COMMENT |6 Comments

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  • Sick of all these pussy-ass hipster places... give me the Hemingway anyday

  • I hadn't realized the comments are linked to reviews of all six bars.
    By THIS place I meant the NYC B Flat.

  • The entrance to THIS place looks so much like the entrance to "b-flat" in Tokyo, one of the most comfortable jazz clubs in the city.

    I wonder if anyone in NYC is interested in a comment like this.

  • yawn

  • i tried to introduce a topic six months ago about great little known bars in Manhattan...and it was taken off and I got an email from Chow explaining that this was a food-centric site.....how is this article different from my topic. Thats just annoying

  • "making a comeback in New York City"
    Yeah, last year. This is such old news.