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After running a farcical April Fools' ad for canned unicorn meat, web store ThinkGeek received a 12-page cease-and-desist screed from the National Pork Board, demanding that ThinkGeek stop using the phrase "the new white meat," thinking it too similar to its slogan "The Other White Meat."
"We certainly understand that unicorns don't exist," Ceci Snyder, vice president of marketing for the National Pork Board, told the Associated Press, which snickered over the fracas. "Yes, it's funny. But if you don't respond, you are opening your trademark up to challenges."
Using the pork slogan ironically is pretty played out anyway. Please the law dogs and let it join its brothers "It is what it is" and "Whaazzzuuuup?" in the Dated Expressions Graveyard, never to be resurrected. Potential other slogans for unicorn meat:
• It's Sacrilicious!
• New! And Improved!
• Now with more Retsyn!
• It's that great taste that's oddly familiar.
• E. coli and Salmonella Free!
• Out of the legends and onto your plate.
• Now with 20 percent more horn.
[Via Grist]
Image source: ThinkGeek.com
I love how they made this ad! Awesome thinking on their part. I also really like, "Out of the legends and onto your plate." Thanks for this article!
And why is pork the only other industry allowed to cash in on the white monopoly?
Also, just think of the awesome ads that would result if other industries united for a campaign like pork, cheese, beef, milk, and others have? Imagine the cola campaign, or how powerful the beer coalition could be. They could save the average "sinner" thousands on taxes alone through their lobbying.
What, no Cease and Desist to the porn industry? I'm smelling a Supreme Court trial and..... Damn, I just overcooked by unicorn tenderloin. I cooked out the rainbows.. I guess there's only one fix. Unicorn Fajitas!!!!!
What would unicorn taste like? Probably horsemeat.
I wonder what unicorn would taste like? Probably chicken.
Jacquilynne, people like to think they're eating "healthy" and for a long while red meat was vilified. I also have some friends that refuse to eat anything other than pork loin or boneless skinless chickenless chicken breast meat due to some sort of misplaced squeamishness.
I'm frankly baffled that 'the other white meat' continues to be a useful slogan. Haven't we pretty much determined that what America wants is meat products that have been deep fried, slathered in mayo, plopped on top of a load of carbs and seasoned with other deep fried meat products? Does it really matter if the meat product in question is *white* meat?