Whoopie Pies: Move Over, Macarons

Published on Friday, May 7, 2010, by James Norton / Edit Post

Looks like Great Britain didn't get the macaron memo: Whoopie pies are being touted by the Telegraph as the next cupcake in the land of rain and first-rate dental care.

The sponge cake and buttercream sandwiches are going like gangbusters:

"The first mainstream shop to sell them was Harrods, which introduced the treats at the end of last year. They are proving so popular that the department store has had to hire extra staff to meet demand."

Is Britain ahead of the American trendsters on this one? Apparently not: The New York Times hailed the dawn of the whoopie pie craze last March.

Image source: Flickr member joyosity under Creative Commons

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POST A COMMENT |3 Comments

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  • Um, sounds good but where's the link to the recipe?

  • I have been waiting for decades for Whoopie pies to hit the big time. Every Amish/Mennonite farm stand in PA Dutch country has always sold whoopie pies (and shoofly and fruit pies) in addition to the produce. They've been pretty standard fare at bazaars when I was growing up, which was some time ago. I introduced them to all of my grad school friends, who swooned over them (and their hominess)....+READ

    I have been waiting for decades for Whoopie pies to hit the big time. Every Amish/Mennonite farm stand in PA Dutch country has always sold whoopie pies (and shoofly and fruit pies) in addition to the produce. They've been pretty standard fare at bazaars when I was growing up, which was some time ago. I introduced them to all of my grad school friends, who swooned over them (and their hominess). Let's hope the "discovery" of whoopie pies doesn't make them become too precious and overtarted.-COLLAPSE

  • Hmm...I feel as though I've been seeing homemade Whoopie pies in high end bakeries for years, at least back in Boston.