Bill, Please

Berkeley’s Monterey Market is unique: Even deep in Alice Waters territory, where eating local is a way of life, owner Bill Fujimoto is widely known as a powerful supporter of small farmers. Lisa Brenneis’s documentary, Eat at Bill’s: Life in the Monterey Market, shows Fujimoto in all his glory, slinging huge pumpkins for his Thanksgiving displays, buying from farmers (“What else have you got?” is the most common question), and talking to local chefs like Judy Rodgers, who visits the market multiple times a week. The film will be showing in early October at the San Francisco Documentary Film Festival. The DVD is also available at the Monterey Market or from Brenneis’s website.

Eat at Bill’s: Life in the Monterey Market, $20