WTF: Hot Chocolate Maker?

Don't get me wrong, I don't have a problem with superfluous appliances, and this one actually has a lot more potential uses than, say, a pair of Tater Mitts, but I could never bring myself to buy this $99.95 Bialetta hot chocolate maker from Williams-Sonoma. Because after that absolutely satisfying first cup on Christmas morning, it would inevitably sink to the bowels of my kitchen cupboard never to be seen again.

You can watch a video of it in action from Williams-Sonoma here but, if you're going to watch one hot chocolate gadget demo video, I'd go with this one instead: