Food Network Goes Latin

Published on Friday, June 1, 2007, by Tea / Edit Post

Colombian-born Ingrid Hoffmann is the Food Network’s newest addition to its stable of talent and the first Latina to host one of its shows. Hoffmann’s new Latin-inspired cooking show, Simply Delicioso, will debut on July 14. Miami resident Hoffmann already has a following from her Spanish-language cooking show, which has been running on cable stations since 2005.

The show will focus on quick meals, not all of them traditional. “If it takes more than 29 minutes,” Hoffmann has said, “I’m not interested” (we can’t help wondering if she’s trying to beat Rachael Ray at her own game … by one minute).

Response to this announcement has kicked up some discussion over at the Serious Eats forums, some of it not favorable. Seems nobody is impressed with the idea of yet another superficial, 30-minute Food Network show, no matter what the flavor. As Jason Perlow writes, “I’ve seen Ingrid’s show in Spanish, and I’d have to say she is the closest equivalent to Rachel [sic] Ray the Latino community has.”

How do you say “yum-O” in Spanish?

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  • I try not to think about the Food Network and how it deals with the Hispanic population. Let's see: Ingrid is as close to a non-Latina Latina as you get get. I do remember Paula Deen doing something about tostones on Havana in Savanah. And in one of those throw-downs . . . bobby flay visited the guy who "invented" the caja china (a method of cooking puerco "pig"). Well, if he invented the caja...+READ

    I try not to think about the Food Network and how it deals with the Hispanic population. Let's see: Ingrid is as close to a non-Latina Latina as you get get. I do remember Paula Deen doing something about tostones on Havana in Savanah. And in one of those throw-downs . . . bobby flay visited the guy who "invented" the caja china (a method of cooking puerco "pig"). Well, if he invented the caja china, well I guess pigs can fly. It was a shameless 30 minute commercial for the product. The Food Network should be ashamed. And Food Network when some of your chefs attempt cooking Latino/Hispanic/Spanish -- call it whatever, please please learn how to pronouce the words correctly.-COLLAPSE

  • Well if she already has a following from her cable show, she'll probably bring them over to the Food Network, might not be such a bad move after all. I love most of the shows they have, because they all have something different. Food enthusiasts will also be glad to hear that Bon Appetit is running a sweepstakes, winners get a trip to NYC, lunch with the editors and a tour of the Food Network...+READ

    Well if she already has a following from her cable show, she'll probably bring them over to the Food Network, might not be such a bad move after all. I love most of the shows they have, because they all have something different. Food enthusiasts will also be glad to hear that Bon Appetit is running a sweepstakes, winners get a trip to NYC, lunch with the editors and a tour of the Food Network studios, who knows you might bump into Ingrid. Here's how you enter https://condenast.eprize.net/bonappetit/index.tbapp?affiliate_id=1i and see if you win. Just sharing since i work with Bon Appetit.-COLLAPSE

  • I guess they can't come up with any more show ideas...

  • apesadumbrado que es qué sucede si usted utiliza el babelfish como su fuente para el español como segunda lengua.

  • That would be aceite de oliva virgen extra....

  • According to babelfish it is still yum-O. However, evoo is aceite de oliva virginal adicional or perhaps adova.