The Perplexing Rise of Mike and Ike Candies
For obscure reasons, the marginal, old-school candies known as Mike and Ike have emerged from the shadows to mount a major national publicity campaign. Supertaster grabs a handful (in various flavors) and tries to answer the question: WTF?
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James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster Daily videos, he samples offerings from supermarket aisles and fast-food menus. You can follow him on Twitter, fan him on Facebook, and subscribe to his YouTube channel.
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